Every reputation term, in plain English.

The combined average of all your ratings across one or more review sources — what shows up next to your business name on Google.

Automated review reply drafted in your brand voice from your past responses. You approve, edit, or auto-send.

Apple's free local business platform. Reviews and listings here drive visibility in Apple Maps and Siri results.

A trust marker that helps Google rank your business higher — review count, response rate, citation consistency, and listing completeness.

A review response sent automatically with no human approval. Best for 4 and 5-star reviews; risky for negative reviews.

Mean star rating across all reviews. Less influential than review velocity but heavily influences click-through from search.

A hyperlink from another website to yours. Review sites linking to your business (Yelp, Google, BBB) are valuable local-SEO signals.

An independent business-rating organization. BBB accreditation and reviews influence trust in older customer segments.

Microsoft's equivalent to Google Business Profile. Reaches users on Bing and integrated AI search (Copilot).

When a prospect types your exact business name into Google. High branded search volume = strong local reputation.

Your business profile on any review or directory site (Google, Yelp, Facebook, BBB, etc.).

Any mention of your business name, address, and phone (NAP) on the web — including review sites, directories, and articles.

The % of search-result viewers who actually click your listing. Higher star rating + recent reviews = higher CTR.

The % of customers who actually leave a review when asked. Reveo's home services benchmark: 8–12%.

The full path from first awareness to repeat customer. Reviews influence every stage — discovery, evaluation, decision, advocacy.

A customer who rates 0–6 on a Net Promoter Score scale. Likely to churn or post negative reviews; route to private feedback first.

A response from the business owner posted under a customer's review. Google ranks profiles with high response rates higher.

A score predicting how well a website ranks in search. Reputation signals indirectly influence DA via referral traffic from review sites.

Asking for a review via email. Lower response rate than SMS (typically 1–2%) but useful when no phone number is on file.

A snippet you paste into your website that pulls in your live reviews from Reveo. Updates automatically as new reviews arrive.

Customer interactions with your business online — clicks, calls, direction requests, profile views, and review activity.

Reviews on your Facebook business page. Less weighted than Google reviews but visible in social search and Facebook's local discovery.

A review collected and hosted on a platform you control (e.g., embedded on your site). Less influence on local SEO than third-party reviews.

Showing different content, ads, or review requests based on the customer's location. Useful for multi-location businesses.

Google Business Profile (GBP) is Google's free listing shown in Search and Maps — the #1 driver of local calls and leads for home service businesses.

Google's local discovery surface. The Local Pack pulls businesses directly from Google Maps based on review signals and proximity.

Marketing that targets prospects within a very tight radius — e.g., 5 miles. Reviews from local customers carry more weight in hyperlocal searches.

Every time your business shows up in a search result, map listing, or social feed. Reviews drive more impressions in Local Pack.

A connection between Reveo and another tool (FSM, CRM, scheduling). Triggers review requests automatically when jobs close.

An event (typically job completion in your FSM/CRM) that fires a review request automatically. The reason Reveo never forgets to ask.

The Google-preferred format for review schema markup. Lets your aggregate rating show in search results as gold-star snippets.

The branded info box on the right of branded Google searches. Powered by your Google Business Profile + review signals.

A measurable signal of business health. For reviews: monthly volume, response rate, average rating trend, conversion-to-call rate.

Pushing your business info from one source of truth to every directory automatically. Prevents NAP drift across 50+ sites.

Keeping your NAP (name, address, phone) consistent across every directory. Inconsistencies cost local SEO ranking.

The Google Local Pack (3-Pack / Map Pack) is the box of 3 map results atop local searches. For home service pros, ranking in it is non-negotiable.

Optimizing for searches with local intent (e.g., 'plumber near me'). Driven primarily by review signals, listings consistency, and proximity.

A specific multi-word search phrase ('emergency plumber 78704'). Lower volume but much higher buying intent than head terms.

Alternate name for the Local Pack — Google's 3-business map result at the top of local searches.

Google indexes the mobile version of your site first. Critical because local search is 80%+ mobile.

Managing reviews, listings, and responses across 2+ business locations from a single dashboard.

Your business name, address, and phone number. Must match exactly across every citation or local SEO suffers.

A 1, 2, or 3-star public review. Reveo's pre-review survey intercepts negative feedback privately before it becomes public.

NPS (Net Promoter Score) is a 0–10 scale of customer loyalty based on one recommendation question, sorting respondents into promoters, passives, and detractors.

Real-time alerts when a new review lands. Critical for catching negative reviews early and replying within Google's recommended 24-hour window.

Online Reputation Management (ORM) is how home service businesses monitor, influence, and respond to what customers say about them online. Plain-English…

Meta tags that control how your pages preview on Facebook, LinkedIn, and Slack. Affects social click-through on shared content.

Reviews that include customer-uploaded photos. Drive 2–3× higher engagement and click-through than text-only reviews.

A quick check before sending a customer to a public review site. Negative responses route to private feedback; positive go straight to Google.

Completing every section of your Google Business Profile (hours, photos, services, attributes, posts). Each completion percentage point matters for ranking

A customer who rates 9 or 10 on a Net Promoter Score scale. Most likely to leave a 5-star public review and refer others.

Your reply to a customer review, visible to everyone who reads the review. Drives ranking AND influences prospects reading the profile.

A pre-built response template you can fire off in one click. Reveo AI generates these in your voice for common review types.

An inbound lead asking for pricing. Reveo's unified inbox treats quote requests like messages, with response-time SLAs.

The breakdown of how many 1-star, 2-star, etc. reviews you have. Top-heavy distributions (mostly 5-star) drive higher conversion.

How fresh your reviews are. Google ranks businesses with recent reviews higher than those with old reviews of the same count.

The % of your reviews you reply to publicly. Google factors this into local rank; high response rate signals an active, attentive business.

The formal process of asking a platform (Google, Yelp) to remove a review that violates their policy. Success rates are low; respond publicly is faster.

The path from completed job → review request → customer action → public review on Google. Each stage has a measurable conversion.

Review gating means only asking happy customers for public reviews. Google explicitly bans it and can suspend profiles. Here's what to do instead.

The SMS or email asking a customer to leave a review after a completed job. Timing matters — within 2 hours of job close converts best.

Structured data you add to your website so Google can show your star rating in search results — the gold stars under your URL.

Any platform where customers leave reviews (Google, Yelp, Facebook, Apple Business Connect, Angi, BBB, etc.). Reveo pulls from 200+.

Review velocity — how often you get new reviews — matters more than total count or star average. Why Google rewards freshness, targets, and how to raise yours.

An embeddable component for your website that displays your live reviews. Updates automatically as new reviews come in.

A search result with extra info (star rating, price, photos) beyond title + URL. Increases CTR by 20–30% when present.

AI categorization of review text as positive, neutral, or negative — beyond just the star rating. Helps you spot themes in customer feedback.

The page Google shows for a search. For local searches, includes Local Pack at top, then organic results below.

A business that serves customers at their location rather than a storefront (HVAC, plumbing, pest control, etc.). Google ranks SABs differently than storef

A text message asking for a review. Text response rates run 5–8× higher than email for review requests.

Public evidence that other people trust your business — reviews, ratings, testimonials, customer logos. The #1 driver of click-to-call conversion.

The 1–5 score customers leave with their review. Average star rating influences both ranking AND prospect conversion at the moment of choice.

A review hosted on a platform you don't own — Google, Yelp, Facebook. Carries more weight than first-party reviews because customers see it as independent.

Major review platform for travel and hospitality. Less relevant to most home services, but valuable for businesses in tourist markets.

Any element that builds prospect confidence — review count, response rate, listing completeness, business hours, photos, certifications.

Real-time SMS conversation with customers — not just outbound blasts. Critical for handling quote requests and review follow-ups.

One dashboard pulling messages and reviews from every platform — Google, Facebook, Yelp, SMS, email, web chat — into a single feed.

Content created by your customers about your business — reviews, photos, videos, social posts. The most credible form of marketing.

Query-string tags appended to URLs to track campaign source. Reveo uses UTMs on review-request links so you can attribute new reviews to specific campaigns

A Google Business Profile that's been confirmed real via postcard, phone, or video. Required to respond to reviews or appear in Local Pack.

Sheer count of reviews. While velocity matters more for ranking, raw volume influences prospect trust — 'Would I trust a business with 12 reviews vs. 500?'

A real-time data push from one system to another. Reveo uses webhooks to fire review requests the instant a job closes in your FSM.

Customer-to-customer recommendations — the original review system. Online reviews are word-of-mouth at scale, with permanent records.

A file listing every page on your site for search engines to crawl. Critical for local-SEO so Google finds your location pages and reviews.

A major third-party review platform, particularly influential in food service and home services in certain regions. Reveo integrates with Yelp Fusion API.

An enterprise listings management platform. Reveo provides similar functionality at home-services-friendly pricing without the per-listing fees.

A search where the user gets their answer directly from Google without clicking through to a website. Critical to capture via rich snippets and Google Busi

Restricting marketing or service to specific postal codes. Useful for service-area businesses defining their reach precisely in Google Business Profile.