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Measurement Last updated June 2026 · 2 min read

UTM Parameter

Query-string tags appended to URLs to track campaign source. Reveo uses UTMs on review-request links so you can attribute new reviews to specific campaigns.

Quick Definition

Query-string tags appended to URLs to track campaign source. Reveo uses UTMs on review-request links so you can attribute new reviews to specific campaigns.

Why It Matters

Measurement is what separates intentional reputation growth from hopeful guessing. Tracking the right KPIs — volume, velocity, response rate, conversion — lets you optimize the funnel instead of just running it.

Related Terms

Click-Through Rate (CTR) Conversion Rate (Reviews) Customer Journey Detractor (NPS)

How Reveo Helps

Reveo is the all-in-one reputation platform built for home service businesses. Reveo Reports covers this and the surrounding workflow end-to-end — automated, on-brand, and measurable.

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