Click-Through Rate (CTR)
The % of search-result viewers who actually click your listing. Higher star rating + recent reviews = higher CTR.
Quick Definition
The % of search-result viewers who actually click your listing. Higher star rating + recent reviews = higher CTR.
Why It Matters
Measurement is what separates intentional reputation growth from hopeful guessing. Tracking the right KPIs — volume, velocity, response rate, conversion — lets you optimize the funnel instead of just running it.
How Reveo Helps
Reveo is the all-in-one reputation platform built for home service businesses. Reveo Reports covers this and the surrounding workflow end-to-end — automated, on-brand, and measurable.
Related Terms
Put Click-Through Rate (CTR) to work
See how Reveo handles reviews for home service businesses. Free trial, no credit card.