Home/Resources/Glossary/Promoter (NPS)
Measurement Last updated June 2026 · 2 min read

Promoter (NPS)

A customer who rates 9 or 10 on a Net Promoter Score scale. Most likely to leave a 5-star public review and refer others.

Quick Definition

A customer who rates 9 or 10 on a Net Promoter Score scale. Most likely to leave a 5-star public review and refer others.

Why It Matters

Measurement is what separates intentional reputation growth from hopeful guessing. Tracking the right KPIs — volume, velocity, response rate, conversion — lets you optimize the funnel instead of just running it.

Related Terms

Click-Through Rate (CTR) Conversion Rate (Reviews) Customer Journey Detractor (NPS)

How Reveo Helps

Reveo is the all-in-one reputation platform built for home service businesses. Reveo Reports covers this and the surrounding workflow end-to-end — automated, on-brand, and measurable.

See Reveo Reports → Start free trial →
Back to Glossary

Put Promoter (NPS) to work

See how Reveo handles measurement for home service businesses. Free trial, no credit card.

Scan Your Business Free Start Free Trial