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Measurement Last updated June 2026 · 2 min read

Impression

Every time your business shows up in a search result, map listing, or social feed. Reviews drive more impressions in Local Pack.

Quick Definition

Every time your business shows up in a search result, map listing, or social feed. Reviews drive more impressions in Local Pack.

Why It Matters

Measurement is what separates intentional reputation growth from hopeful guessing. Tracking the right KPIs — volume, velocity, response rate, conversion — lets you optimize the funnel instead of just running it.

Related Terms

Click-Through Rate (CTR) Conversion Rate (Reviews) Customer Journey Detractor (NPS)

How Reveo Helps

Reveo is the all-in-one reputation platform built for home service businesses. Reveo Reports covers this and the surrounding workflow end-to-end — automated, on-brand, and measurable.

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