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Reputation Last updated June 2026 · 2 min read

Word of Mouth

Customer-to-customer recommendations — the original review system. Online reviews are word-of-mouth at scale, with permanent records.

Quick Definition

Customer-to-customer recommendations — the original review system. Online reviews are word-of-mouth at scale, with permanent records.

Why It Matters

Reputation is the asset that compounds. Every review, response, and customer interaction adds to a permanent record that shapes prospect trust for years. Active management protects and grows that asset across every site.

Related Terms

Multi-Location Reputation Online Reputation Management (ORM) Social Proof Trust Signal

How Reveo Helps

Reveo is the all-in-one reputation platform built for home service businesses. Reveo Reputation Management covers this and the surrounding workflow end-to-end — automated, on-brand, and measurable.

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