In 28 months with Reveo, Romney Pest Control built 2,337 Google reviews across 3 locations — review density that directly influenced the company's valuation at acquisition in 2024. Founder Greg Romney is now an owner at Scoop Soldiers, where Reveo runs across 41 cities.
Romney Pest Control operated 3 locations across the western US. Like most independent pest operators, they had techs, trucks, and a small office — no dedicated marketing team, no full-time review chaser, no enterprise budget for reputation tooling.
The problem wasn't quality of service — Romney's techs delivered. The problem was that Google rewards review density, and 3 lean locations couldn't manually compete with national pest chains showing 1,000+ reviews per market. Without a system, local rankings stay capped.
Greg's approach was operator-led: train every rep to ask every customer for a review at the close of every job. The tool that made it work at scale was the Reveo Mobile App — reps had review requests in their pocket, could send one in a few taps right at the customer's door, and Reveo tracked every request, response, and resulting review automatically.
Greg layered a cash incentive on top: reps got paid based on the review counts they drove, with Reveo's dashboard providing the source of truth. The model was simple — ask in person at the moment of service, send via the app on the spot, get paid for the result.
"When we went to sell Romney Pest Control, our review count and rating were one of the first things the buyer asked about. The 2,300+ Google reviews we built with Reveo directly influenced the valuation."
Over 28 months, Romney's rep-led model produced 2,337 Google reviews across 3 locations. The output didn't come from automation — it came from human asking at the right moment, enabled by Reveo's mobile workflow. That's the kind of review density that moves local search rankings, drives organic call volume, and — critically — signals to acquirers that the brand has durable local presence.
When Romney went to sell in 2024, the buyer's due diligence started exactly where you'd expect: How strong is this brand in its markets? The answer was sitting in Google's index. A multi-location pest operator with 2,300+ five-star reviews isn't a flip — it's a defensible local franchise. That difference shows up in the valuation.
Most B2B SaaS measures itself by customer acquisition cost or retention. Reveo's strongest case is something else: it built an asset Romney could sell.
After the acquisition, Greg joined Scoop Soldiers as an owner. What's interesting about this chapter: he's running Reveo in a completely different mode than he ran it at Romney.
No rep incentives. No manual mobile-app asks at the door. Pure automated SMS after every job — and Scoop is producing +918% lift in the first 30 days across 41 cities. Same Reveo platform underneath; the operating model on top is the variable.
The lesson Greg took from Romney into Scoop: Reveo is the foundation; the incentive layer is optional. Operators get to pick what fits the field model. For Romney, it was rep-led with mobile + cash incentives. For Scoop, it's hands-off automation. Both produce real review density.
Reveo installs in under a day. Whatever the exit looks like — or doesn't — the review density you build along the way drives ranking, calls, and the price of the brand you've created.