Scoop Soldiers: Scaling Phoenix-quality reviews to 41 cities
In their first 30 days with Reveo, Scoop Soldiers grew from 1.27 reviews/day to 12.93 reviews/day — a +918% sitewide lift across 41 cities.
Company snapshot
Verified pilot data from 5/10 – 6/8
Pet waste removal
41 cities, multi-state
Operator (Phoenix + 3 cities)
Justin Thompson
Pilot start
2026-05-10
Pilot length
30 days
SMS sent
3,791 (10.2% conversion to reviews)
Outcomes at a glance
+918%
Sitewide review lift
pilot vs prior 30d
388
Reviews in 30 days
from 38 in prior 30d
12.93
Reviews / day
from 1.27 pre-pilot
10.2%
SMS-to-review conversion
3,791 SMS → 388 reviews
4
Cities w/ first-ever reviews
Dallas, Denver, Atlanta, +1
4,700
Reviews / year pace
vs 463 pre-pilot pace
The challenge: review velocity that didn’t follow expansion
Across 41 cities, Scoop Soldiers’ route footprint had grown faster than its review production. In the 30 days before Reveo, the entire company averaged just 1.27 reviews/day — and cities like Dallas, Denver, and Atlanta produced zero reviews despite active routes.
Why Reveo: a personal ask, automated
Scoop installed Reveo on 2026-05-10. The system sends a personalized SMS to every customer after service is completed — every route, every city, no per-location oversight.
Zero new staff. A ~10% SMS-to-review conversion rate, driving 3,791 conversations in 30 days .
“We’re really seeing it make each team member more powerful. They’re able to do more, but also to focus on things that are higher value.”
Justin Thompson
Co-owner · Scoop Soldiers (Phoenix, Las Vegas, Raleigh, Charlotte)
The outcome: 10× the review velocity in 30 days
In the first 30 days with Reveo, Scoop’s sitewide review velocity jumped from 1.27 reviews/day to 12.93 reviews/day — a 10× increase. Cities that had never produced a single review started producing 18-24 reviews in their first month.
Annualized, Scoop’s review pace went from ~463 reviews/year to roughly 4,700 reviews/year across the 41-city footprint — each one feeding the Google ranking and local search visibility that drives new route density.
Per-location impact
1 → 38
38×
0 → 24
24×
Colorado Springs
1 → 22
22×
0 → 19
19×
4 → 64
16×
2 → 29
15×
1 → 31
31×
0 → 18
18×
1 → 15
15×
4 → 11
3×
Every number is the actual review count from Scoop Soldiers’s live review feed during the pilot window above. Data verified from prod on 2026-06-09.
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