Templates · Win-Back + Churn

Three-phase program for retaining revenue. Pre-churn interventions, cancellation diagnostic, and a 135-day post-churn win-back drip.

Phase 1 · Pre-Churn Intervention

Catch at-risk accounts before they leave. Cheapest retention there is.

Card Declined / Payment Retry
Trigger: Payment attempt failed · Subject: Payment declined — update your card in 60 seconds
PREHEADER: We'll retry in 3 days. Update now to keep everything running.
template=Card Declined · trigger=Payment failure · transactional
Downgrade Confirmation
Trigger: Paid user downgrades to free/starter · Subject: You've moved to Reveo Starter — what to expect
PREHEADER: Here's what changes, what stays, and how to come back.
template=Downgrade Confirmation · trigger=Plan downgrade completed
30-Day Inactive on Paid Plan
Trigger: 30 days no login on paid plan · Subject: Still worth it? Quick check-in.
PREHEADER: You're paying $199/mo and haven't logged in for 30 days. Let's talk.
template=30-Day Inactive Paid · trigger=30 days no login on paid plan · honesty intervention

Phase 2 · Cancellation Moment

The highest-leverage diagnostic window. Capture the real reason before it fades.

Cancellation Confirmation + Exit Survey
Trigger: User cancels subscription · Subject: We're sad to see you go · What would have kept you?
PREHEADER: One question. 15 seconds. Honest answers help us more than fake-nice ones.
template=Cancellation + Exit Survey · trigger=Subscription cancelled · 1-click diagnostic

Phase 3 · Post-Churn Drip (135 Days)

Five touches over 135 days. Different angle each time. Never repeat "we miss you".

Day 30 · Missed You Diagnostic
Trigger: 30 days post-cancellation · Subject: We've been thinking about what you said
PREHEADER: Real follow-up on your exit survey. No offer, no pitch.
template=Day 30 Diagnostic · trigger=30 days post-churn · no offer, genuine follow-up
Day 60 · What's New Since You Left
Trigger: 60 days post-cancellation · Subject: 4 things we shipped since you cancelled
PREHEADER: One of them may be the thing you were missing.
template=Day 60 What's New · trigger=60 days post-churn · product update angle
Day 90 · Peer Case Study
Trigger: 90 days post-cancellation · Subject: A Canfield appliance repair shop came back and tripled reviews
PREHEADER: They cancelled for the same reason you did. Here's what changed.
template=Day 90 Peer Story · trigger=90 days post-churn · social proof angle
Day 105 · Come-Back Offer
Trigger: 105 days post-cancellation · Subject: 50% off 3 months if you come back this week
PREHEADER: Your data is still here. Offer expires May 29.
template=Day 105 Come-Back Offer · trigger=105 days post-churn · 50% discount 3 months
Day 135 · Sunset / Last Call
Trigger: 135 days post-cancellation · Subject: We'll stop emailing you after this
PREHEADER: Zero pressure. One click to come back if you ever want to.
template=Day 135 Sunset · trigger=135 days post-churn · final touch, stop emailing