Reveo · Templates — Win-Back + Churn
Three-phase program for retaining revenue. Pre-churn interventions, cancellation diagnostic, and a 135-day post-churn win-back drip.
Phase 1 · Pre-Churn Intervention
Catch at-risk accounts before they leave. Cheapest retention there is.
CARD DECLINED Card Declined / Payment Retry
Trigger: Payment attempt failed · Subject: Payment declined — update your card in 60 seconds
PREHEADER: We’ll retry in 3 days. Update now to keep everything running.
Rev e o .
PAYMENT DECLINED
Your card was declined
Update your payment method in 60 seconds to avoid any interruption to your team.
We’ll auto-retry in 3 days
If the retry fails, access pauses. Your data stays safe.
Amount $199.00
Plan Reveo Pro · Monthly
Card •••• 4242 Visa
Decline reason Insufficient funds
Next retry Apr 20, 2026
Questions? billing@reveo.com
Rev e o.
Reveo LLC · Coeur d’Alene, Idaho 83815
© 2026 Reveo
template=Card Declined · trigger=Payment failure · transactional
DOWNGRADE CONFIRMATION Downgrade Confirmation
Trigger: Paid user downgrades to free/starter · Subject: You’ve moved to Reveo Starter — what to expect
PREHEADER: Here’s what changes, what stays, and how to come back.
Rev e o .
PLAN CHANGE CONFIRMED
You’re on Reveo Starter
Effective May 17, 2026. Here’s what changes and what stays the same.
Previous plan Reveo Pro · $199/mo
New plan Reveo Starter · $49/mo
Monthly savings $150/mo
Effective Next billing cycle
You keep
Review collection · 1 location · 2 team members · SMS requests · All your data
Survey builder · Campaign editor · AI reply drafts · Advanced reports · CSM access
If something changed — tighter budget, team restructure, feature gap — we’d love 30 seconds of context. Tell us what drove this .
Rev e o.
Reveo LLC · Coeur d’Alene, Idaho 83815
© 2026 Reveo
template=Downgrade Confirmation · trigger=Plan downgrade completed
INACTIVE ON PAID 30-Day Inactive on Paid Plan
Trigger: 30 days no login on paid plan · Subject: Still worth it? Quick check-in.
PREHEADER: You’re paying $199/mo and haven’t logged in for 30 days. Let’s talk.
Rev e o .
Is Reveo still worth it for you?
You haven’t logged in for 30 days. We’d rather you tell us what’s not working than silently keep paying.
You’re on Reveo Pro at $199/mo . Over 30 days of inactivity that’s $199 for… nothing. That’s a bad trade for you. Three options:
1
Something broken?
Reply to this email — Sam (your CSM) will personally unstick you this week.
2
Need less?
Switch to Starter at $49/mo — cut spend by 75%, keep your data.
3
Done with us?
Cancel anytime. We’d appreciate knowing why in 30 seconds.
Log in and catch up Schedule with Sam
Rev e o.
Reveo LLC · Coeur d’Alene, Idaho 83815
© 2026 Reveo
template=30-Day Inactive Paid · trigger=30 days no login on paid plan · honesty intervention
Phase 2 · Cancellation Moment
The highest-leverage diagnostic window. Capture the real reason before it fades.
CANCELLATION CONFIRMATION Cancellation Confirmation + Exit Survey
Trigger: User cancels subscription · Subject: We’re sad to see you go · What would have kept you?
PREHEADER: One question. 15 seconds. Honest answers help us more than fake-nice ones.
Rev e o .
CANCELLATION CONFIRMED
Your cancellation is processed
You’ll have access through May 17, 2026. Your data stays safe for 30 days after.
Access ends May 17, 2026 · 11:59 PM
Data retained June 17, 2026 (30 days)
Refunds issued None (prorated credit applied)
What’s the main reason you’re leaving?
Too expensive Missing a feature I needed Found a better alternative No longer need this kind of tool Too complicated / didn’t use it enough Something else (reply to this email)
Your honest answer shapes the product. One click = genuinely helpful. Thanks for giving Reveo a shot.
Rev e o.
Reveo LLC · Coeur d’Alene, Idaho 83815
© 2026 Reveo
template=Cancellation + Exit Survey · trigger=Subscription cancelled · 1-click diagnostic
POST-CHURN DRIP
Phase 3 · Post-Churn Drip (135 Days)
Five touches over 135 days. Different angle each time. Never repeat “we miss you”.
DAY 30 DIAGNOSTIC Day 30 · Missed You Diagnostic
Trigger: 30 days post-cancellation · Subject: We’ve been thinking about what you said
PREHEADER: Real follow-up on your exit survey. No offer, no pitch.
Rev e o .
30 DAYS LATER
We’ve been thinking about what you said
Your exit answer was “Missing a feature I needed.” That’s stuck with us.
We don’t reach out to everyone who leaves — only the ones whose feedback points at something real. Two questions, no sales pitch:
What specifically was missing?
We may have it on the roadmap, or you might be the signal that shifts it up the queue.
If we built it, would you want to know?
One-click “yes” and we’ll email you when it ships. No sales follow-ups. Promise.
Reply in 30 seconds →
Or just reply to this email. Sam reads every one.
Rev e o.
Reveo LLC · Coeur d’Alene, Idaho 83815
© 2026 Reveo
template=Day 30 Diagnostic · trigger=30 days post-churn · no offer, genuine follow-up
DAY 60 WHAT’S NEW Day 60 · What’s New Since You Left
Trigger: 60 days post-cancellation · Subject: 4 things we shipped since you cancelled
PREHEADER: One of them may be the thing you were missing.
Rev e o .
PRODUCT UPDATE
4 things we shipped since you left
No pitch. Just a heads-up in case any of these close the gap you ran into.
1
AI reply drafting
One-click AI-drafted responses for every review. Average user saves 6 hrs/month.
2
Instagram + Google Business Messages
Unified inbox now captures every channel. DMs, reviews, replies — one place.
3
Survey builder with negative routing
Unhappy customers hit a private feedback form instead of a public 1-star.
4
Starter plan · $49/mo
Full review platform at 75% off Pro. Addresses the #1 cancellation reason.
See 2-min product tour →
Rev e o.
Reveo LLC · Coeur d’Alene, Idaho 83815
© 2026 Reveo
template=Day 60 What’s New · trigger=60 days post-churn · product update angle
DAY 90 PEER STORY Day 90 · Peer Case Study
Trigger: 90 days post-cancellation · Subject: A Canfield appliance repair shop came back and tripled reviews
PREHEADER: They cancelled for the same reason you did. Here’s what changed.
Rev e o .
PEER STORY
They cancelled for the same reason
Haus Auto left in 2025 — same reason as you. Three months later they came back. Here’s why.
“We left because the survey builder didn’t exist — we couldn’t catch unhappy customers before they went public. When Reveo shipped it + dropped Starter pricing, we came back on a 90-day pilot. Our 1-star reviews dropped 80% in 2 months.”
Matthew Hale
GM · Haus Auto Group · Canfield, OH
-80%
1-star reviews
3×
5-star rate
60 days
to payback
You don’t have to commit to anything. Their trip back started with a 90-day pilot — no charge, dedicated CSM, cancel anytime.
See if a pilot makes sense →
Rev e o.
Reveo LLC · Coeur d’Alene, Idaho 83815
© 2026 Reveo
template=Day 90 Peer Story · trigger=90 days post-churn · social proof angle
DAY 105 COME-BACK OFFER Day 105 · Come-Back Offer
Trigger: 105 days post-cancellation · Subject: 50% off 3 months if you come back this week
PREHEADER: Your data is still here. Offer expires May 29.
Rev e o .
COME BACK OFFER
Your 50% discount is here
First 3 months at half price. Your data is ready. Your team settings are saved. One click.
EXCLUSIVE · EXPIRES MAY 29
50% OFF
First 3 months · Any plan · Keep your old data
Claim offer →
Your old account restored
Reviews, contacts, team, integrations — exactly where you left them.
Every new feature included
AI replies, Instagram, surveys, Starter pricing — all live.
Cancel anytime
No contracts. No hoops. We’d rather earn it every month.
Not the right time? Save the offer for 30 days
Rev e o.
Reveo LLC · Coeur d’Alene, Idaho 83815
© 2026 Reveo
template=Day 105 Come-Back Offer · trigger=105 days post-churn · 50% discount 3 months
DAY 135 SUNSET Day 135 · Sunset / Last Call
Trigger: 135 days post-cancellation · Subject: We’ll stop emailing you after this
PREHEADER: Zero pressure. One click to come back if you ever want to.
Rev e o .
This is our last email
We’ve reached out a few times. You haven’t come back. Totally fair. We’ll stop now.
We’re cleaning our list and removing you from all future campaigns. No hard feelings. If Reveo ever comes up again, you know where to find us.
Come back anytime
Your data is archived. One email to us and we restore it.
Know someone who’d benefit?
We pay $500 per referral that converts. No time limit.
Restore my account Refer a friend
Goodbye for now. Seriously — thanks for giving Reveo a shot.
Rev e o.
Reveo LLC · Coeur d’Alene, Idaho 83815
© 2026 Reveo
template=Day 135 Sunset · trigger=135 days post-churn · final touch, stop emailing
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