7 proven review request email templates for home service businesses. Copy the subject line and body, drop in your variables, and send — tested on post-service, commercial, and follow-up scenarios.
SMS gets the highest open rate in home services — but email still wins in three situations. If your customer base skews older, email feels less intrusive and lands in a spot they actually check. If you need more than two sentences — to reference a specific install, a warranty window, or a multi-year relationship — email gives you room without looking like spam. And if you serve commercial accounts (property managers, facilities directors, GCs), email is the channel their world runs on; a review ask by text reads as unprofessional.
The seven templates below are the ones we see win. Each is tuned for a specific moment in the customer lifecycle. Copy a template, swap the placeholders, send — or paste it into Reveo Campaigns and let the platform handle the timing, the merge tags, and the follow-up.
A great review email does four things: earns the open, gets to the point fast, gives one clear action, and looks right on a phone. Here's how each one shows up in the templates below.
Put the customer's first name and the service in the subject. "Quick favor, Mike?" gets opened. "We'd love your feedback!" gets deleted. Keep subject lines under 50 characters so nothing truncates on mobile.
Three to five sentences. Thank them, reference the job, ask for the review, link once. Every extra paragraph loses a percentage of clicks. The templates here are deliberately short — don't pad them.
One button, one link, one job. Don't bury the review link in a PS. Don't also ask them to book the next appointment in the same email. Every competing CTA cuts the review rate.
Over 60% of your customers will open this on a phone. Keep paragraphs to two lines. Make the review link a large, thumb-sized button. Avoid attached images over 100KB. Plain-text versions of these templates convert nearly as well as HTML versions.
Every template below uses the same variable names. If you're using Reveo Campaigns, these are the exact merge tags the platform replaces at send time. If you're copying into another tool (Mailchimp, HubSpot, ActiveCampaign), swap the syntax to match your tool's merge-tag format.
Customer's first name. Never send without it.
Your business name as the sender — or, for multi-location, the specific location.
The technician who ran the job. Personalization lifts response rates noticeably.
The smart review link that routes to Google, Facebook, or a private path.
AC tune-up, furnace install, drain clearing, etc. Pulled from the work order.
The date of the job. Helps the customer remember exactly what you're asking about.
Click Copy on any template to copy the body to your clipboard. Swap the {placeholders} for real values — or paste straight into Reveo Campaigns and let the merge tags fire automatically.
We'll email you the full template pack — subject lines, bodies, and the variable reference — ready to paste into any email tool.
Reveo Campaigns triggers the right template at the right moment for every customer — post-service, anniversary, reminder, year-end — with every variable filled in automatically.