Email 1 · Narrative Reset
Trigger: 6+ months dormant, segmented campaign · Subject: The Reveo you left isn't the Reveo we're running now
PREHEADER: You left us in 2024. Fair. Here's what's different — 90-sec read.
Reveo.
IT'S BEEN A WHILE
Hi Eric — long time
You left Reveo in 2024. That's fair. We weren't the product you needed then. We want to show you what changed.
No pitch in this email. Just an honest before-and-after, because the Reveo you left and the Reveo we're running now are basically different products.
REVEO IN 2024
- Single-channel review collection
- No AI assistance
- Instagram not supported
- No survey builder
- One pricing tier · $199/mo
REVEO TODAY
- 5-channel unified inbox
- AI drafts every reply
- Instagram + Facebook + GBM live
- Survey builder + private feedback routing
- Starter $49 · Pro $199 · Enterprise
We shipped roughly 40 things since you left. Most were directly responsive to feedback from people who churned like you did.
No trial required. No pitch. Just the reel.
template=Lapsed Reset · trigger=6mo–2yr dormant · narrative-led reintroduction
Email 2 · Your Old Account Is Still Here
Trigger: 7 days after Email 1 (if opened) · Subject: Your 2024 Reveo account is still here — want to pilot the new platform?
PREHEADER: We kept your data. 90-day free pilot on the new Reveo. No credit card.
Reveo.
WE KEPT YOUR ACCOUNT
Your data is still here, Eric
Everything you built in 2024 is archived. Want to pilot the new Reveo with your original setup?
YOUR ARCHIVED ACCOUNT · SCOOP SOLDIERS
Last activeAugust 2024
Reviews collected47
Contacts captured284
Team members3
IntegrationsGoogle · Twilio SMS
StatusArchived · ready to restore
90-Day Reveo Pilot
$0
- Original account + all historical data restored
- Full access to every new feature (not a stripped trial)
- Dedicated CSM for the full 90 days
- Joint success criteria agreed upfront
- Cancel anytime · no auto-conversion to paid
We'd rather pay to get you back than lose you to a competitor. If it doesn't work this time either, at least we'll both know.
Prefer to chat first? Book a 20-min call with Sam
template=Lapsed Account Restored · trigger=7d after Email 1 opened · pilot offer
Email 3 · Before We Remove You
Trigger: 21 days after Email 2 (if still no response) · Subject: Before we stop emailing — one last look?
PREHEADER: We'll remove you from our list after this. Zero pressure.
Reveo.
LAST EMAIL
We'll stop reaching out
You haven't opened our last two. We get it. This is our final email — we're cleaning our list.
If timing is just wrong right now, that's fine. Three quick options if you ever want to come back:
Restore your account
One-click · keeps all your 2024 data · 90-day free pilot
Talk to a human
Sam the CSM · 20-min call · zero sales pitch
Refer a friend
$500 per referral that converts · no time limit
Remove me
One click · we'll stop immediately · no hard feelings
Goodbye for now. Thanks for giving Reveo a shot the first time.
template=Lapsed Sunset · trigger=21d after Email 2 no action · final touch