Every customer message for restoration companies.
Ready-to-send SMS + email templates for Restoration — reviews, referrals, reminders, seasonal promos, and prospecting. Copy, paste, done.
Reviews
Post-restoration = customer's entire home just got saved. Review window is narrow but peak-emotional.
Hi :first_name: — your home is back to normal and we're so glad we could help through a tough situation. If our team took care of you, a quick review helps other families find us when they need it: :link: 🙏
Why it works: Restoration follows a crisis — lead with empathy, never a hard sell. Grateful customers write your best reviews.
Hey :first_name: — glad we could get on-site fast when the :damage: hit. Speed matters most in these moments. If :tech_name:'s crew took care of you, a review helps others in an emergency find us: :link:.
Why it works: 24/7 response is your differentiator — reviews mentioning how fast you arrived convert panicked leads.
Hi :first_name: — glad we could take the insurance paperwork off your plate during all this. If we made the claim easier, a quick review helps others facing the same stress: :link:.
Why it works: "They handled my insurance" is a huge relief signal — restoration customers dread the claims process.
Hi :first_name: — your place is fully dried out and protected from mold now. If our crew treated your home and belongings with care, would you share a quick review? :link: 🙏
Why it works: Reviews mentioning mold prevention and care for belongings reassure the next anxious homeowner.
Hi :first_name: — getting your home back after a fire is no small thing, and we're honored you trusted us with it. If our team did right by you, a review would mean a lot: :link:.
Why it works: High-emotion, high-value jobs. A heartfelt review here is worth a dozen ordinary ones.
Hi :first_name: — thank you for trusting :company: during a hard time. We'd love to know how our team did — a 30-sec review helps other families in crisis find us: :link:.
Why it works: Most restoration customers are first-timers in a scary moment. A reassuring review guides the next one.
Hi :first_name: — hope the process felt as smooth as we tried to make it. If our crew was respectful and kept things clean, a quick review helps others know what to expect: :link:.
Why it works: Professionalism reviews matter when strangers are working inside a customer's damaged home.
Hi :first_name: — glad we could get :property: back in operation with minimal downtime. If our team delivered, a review helps other property managers find a reliable partner: :link:.
Why it works: Commercial reviews from property managers open the door to more B2B restoration contracts.
Hi :first_name: — no pressure at all, I know you've had a lot going on. If you have a spare minute and our team did right by you, a quick review would help us: :link:. 🙏
Why it works: Restoration re-asks must stay gentle — the customer just went through something hard. Low-key and grateful.
Hi :first_name: — thank you again for trusting :company:. If you're able, a Google review helps other families find us in an emergency: :link:. 🙏
Why it works: Frame the ask around helping others in crisis — it resonates far more than "help our business."
Review Responses
Most restoration negatives = insurance-claim frustration redirected at you. Handle with extreme grace.
"Took 6 weeks to finish my bathroom reconstruction. Kept saying 'waiting on adjuster.' Felt like excuses." :first_name: — you're right that 6 weeks is a long time to live through. Insurance timeline is genuinely out of our control, but our communication during the wait was not, and we fell short there. Call me: :owner_phone: — I want to understand where we could've done better.
Why it works: Own the communication gap without blaming the insurer publicly (which sounds defensive). Invite direct call.
Use template "Water flooded our basement at 11pm on a Sunday. Jim's crew was there by midnight, working through the night. Never felt alone." :first_name: — Jim will be glad to read this. Midnight basement calls are what this job is for. Glad we could show up. Tell the neighbors we're up when they need us 💧
Why it works: Reinforces 24/7 promise publicly. Future readers see real-world proof of response time.
Surveys
Post-job NPS + adjuster quarterly = feedback loop from both sides.
Hi :first_name: — hope things feel like home again. 6 Qs: emergency response time, tech professionalism, communication, insurance support, final quality, would-you-refer. 2 min. :survey_link:
Why it works: Day 10 = emotional distance from the crisis, still fresh enough to remember details. High completion rate.
Use template Hi :adjuster_first_name: — quarterly pulse on our work together. 5 Qs on response time, paperwork cleanliness, scope accuracy, billing, would-you-send-more. 90 sec. :survey_link:
Why it works: Adjusters = highest-LTV referral source. Quarterly survey = keeps relationship alive + surfaces issues early.
Pulse Surveys
During-project pulses catch communication lapses before they become reviews.
Hi :first_name: — day 3 check-in. How's the process feel so far, 1-10? Reply with a number 🏠
Why it works: Under 8 = PM calls within 2 hours. Catches "they're not communicating with me" before it hardens. Critical for jobs > 5 days.
Use template :first_name: — 1 week after final walkthrough. Everything still feeling right? Reply 👍 or 👎.
Why it works: Catches settling issues, hidden mold, or missed items. 👎 = priority crew dispatched under warranty.
Referrals
Adjusters + plumbers + roofers = top B2B referral sources. Homeowners refer rarely but powerfully.
Hi :first_name: — glad your home's back to normal. If you ever hear of a neighbor dealing with water, mold, or fire damage, send them our way. $250 credit to you. We'll take care of them like we took care of you.
Why it works: Homeowners don't hustle referrals, but post-trauma gratitude runs deep. Soft ask after job = high-quality referrals 30-90 days later.
Use template Hi :plumber_first_name: — we partner with 4 :area: plumbers on water-damage referrals. You spot the leak, we handle the damage. Clean handoff, $100 per lead, direct insurance billing. 15 min? :calendar:
Why it works: Plumbers find the water damage first. Clean $100 bounty + handoff = flywheel. Partner count shows proof.
Thank-Yous
Adjuster thanks + homeowner gratitude = relationship glue.
Hi :adjuster_first_name: — just wrapped :claim_#: with zero rework + zero supplements. Thanks for the clean handoff. Makes our job easier and the homeowner's life better. Coffee next week? On me.
Why it works: Post-claim thanks = memorable gesture. Coffee invite = relationship-building. Leads to more referrals.
Use template Hi :first_name: — we got the final sign-off today. No ask, no offer, just thank you. Hearing us get the "you saved us" message is why we do this. We're here if you ever need us again.
Why it works: Emotional closing. Zero ask = radical differentiator. People remember this. Shows up in reviews 3-6 months later.
Reminders
Daily progress, adjuster updates, scheduling, warranty checks.
Hi :first_name: — day 4 update 📋 Floors removed, subfloor drying (see pic), walls hold moisture for 1 more day then demo. On track for Friday reconstruction start.
Why it works: Silence = panic. Daily photo + concrete update = trust. Every long-duration job needs this cadence.
Use template :first_name: — crew's arriving 8a tomorrow for reconstruction day 1. Please secure pets in a back room. Coffee's on us ☕ See you in the morning.
Why it works: Day-before arrival prep = smooth mornings. "Coffee's on us" = tone of partnership, not intrusion.
Marketing
Prevention services, off-season promos, mold testing.
Hi :first_name: — free moisture + mold inspection. 45 min, infrared + hygrometer, clean written report. Catch leaks before they become $10K damage. :book_link:
Why it works: Free = low barrier. Inspection = opens door for repair or mold work. 22% of free inspections convert to paid work.
Use template Hi :first_name: — hurricane/freeze season prep: 1) test sump pump 2) know your water shutoff 3) elevate valuables 4) save our 24/7 line :emergency_#:. We're here if it hits.
Why it works: Pre-positions you as top-of-mind BEFORE the disaster. Customers save the number + call you first.
Outreach
Prevention education, annual check-ins, community touches.
Hi :first_name: — 6 months post-restoration. Any signs of residual moisture, smell, or settling? Reply 👍 or 👎. Free follow-up visit if anything's off.
Why it works: Long-tail QA. Catches settling or hidden mold. Free visit = sets up recurring relationship, not transactional.
Use template Hi :first_name: — free heads-up from our crew: 1) warped floors near walls 2) musty smell in closets 3) discolored drywall 4) peeling paint on ceilings 5) windows that fog inside. Any? Free inspection :book_link:
Why it works: Problem-recognition content. Highest open rate for restoration audiences (past trauma = hypervigilance).
ProspectingNEW
Insurance adjusters, plumbers, roofers, property managers, commercial facilities.
Hi :adjuster_first_name: — we serve 6 :insurance_company: adjusters in :area: for water/fire/mold claims. IICRC-certified, Xactimate pros, 60-min emergency response. Clean claim docs, zero re-opens last year. 15 min? :calendar:
Why it works: Adjusters value specifics: certifications, software proficiency, zero re-opens. This is the pitch that lands.
Use template Hi :facility_mgr: — we handle after-hours water/fire/mold emergencies for 8 :area: commercial facilities. 60-min on-site, 24/7 dispatch, direct-to-facility-mgr texts, insurance-direct billing. 15 min to pitch? :calendar:
Why it works: Facility managers sleep better with a designated emergency partner. 60-min SLA = differentiator. Direct texts = less friction.
Get all 50 Restoration templates.
The full set — every category, every scenario — plus access to the AI Template Generator to spin up custom messages. Free, no credit card.
50 templates. 10 campaign types. 1 platform.
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