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REAL ESTATE AGENTS · 50 TEMPLATES · 10 CAMPAIGN T

Every customer message for real estate pros.

Ready-to-send SMS + email templates for Real Estate Agents — reviews, referrals, reminders, seasonal promos, and prospecting. Copy, paste, done.

10
Campaign types
47
Templates
98%
SMS open rate

Reviews

Ask buyers, sellers, and LO partners for public re

POST-CLOSING · SMS
Post-Closing Review Ask

Hi :first_name: — congratulations again on your new home! 🏡 It was a joy working with you. If I earned it, a quick review means the world for my business: :link:. Here's to the next chapter!

Why it works: Ask within days of closing while the excitement peaks. Reviews are the lifeblood of an agent's referral engine.

SELLER · SOLD FAST
Seller Review (Quick Sale)

Hi :first_name: — we got your home sold :timeframe:! 🎉 If you were happy with how it went, a quick review helps other sellers choose me with confidence: :link:. Thank you!

Why it works: "Sold fast, over asking" reviews are pure gold — they're exactly what nervous sellers search for.

BUYER · FIRST-TIME
First-Time-Buyer Review

Hi :first_name: — you did it, first home! 🔑 I know there was a lot to navigate. If I made it feel manageable, a quick review helps other first-time buyers find me: :link:.

Why it works: First-time buyers write emotional, detailed reviews — the most relatable content for other new buyers.

NEGOTIATION · WON
Negotiation-Win Review

Hi :first_name: — so glad we landed the deal on :property:! If my negotiating worked in your favor, a quick review helps others know I'll fight for them too: :link:.

Why it works: Reviews about winning negotiations differentiate you from agents who just open doors.

TOUGH DEAL · WENT ABOVE
Above-and-Beyond Review

Hi :first_name: — that transaction had its twists, but we got you to the finish line! If I went above and beyond, a quick review would mean a lot: :link: 🙏

Why it works: Reviews about handling hard deals prove you're the agent people want when things get complicated.

REFERRAL PARTNER
Referral-Source Review

Hi :first_name: — thank you for trusting me with :referred_name:'s move! If the experience reflected well on your recommendation, a quick review helps us both: :link:.

Why it works: Reviews from repeat referral sources reinforce your professional network and word-of-mouth.

ANNIVERSARY · HOME-VERSARY
Home-Anniversary Review

Hi :first_name: — happy one year in your home! 🏡 Hope it's been everything you hoped. If you have a minute, a review about our experience would help other buyers/sellers: :link:.

Why it works: A home-anniversary touch re-engages past clients and captures reviews you missed at closing.

LONG-TERM CLIENT · REPEAT
Repeat-Client Review

Hi :first_name: — it's always a pleasure helping you with another move! 🙌 If I delivered again, a quick review helps others trust me the way you do: :link:.

Why it works: Repeat-client reviews are powerful proof — people rarely rehire an agent they didn't love.

REVIEW RE-ASK · GENTLE
Gentle Review Re-Ask

Hi :first_name: — no rush at all, I know moving is a whirlwind! If you have a spare minute, a quick review would genuinely help my business: :link:. Thank you 🙏

Why it works: A single soft follow-up recovers 20-30% of busy clients who meant to leave a review.

GOOGLE/ZILLOW · DIRECT LINK
Simple Review Ask

Hi :first_name: — thanks again for trusting me with your move! Quick favor — a review takes 30 seconds and helps future clients find me: :link:. 🙏

Why it works: Short, one link. Agents live on reviews — make the ask effortless while the relationship's warm.

Review Responses

Reply publicly to buyer/seller reviews. Zillow rev

RESPONSE · 5-STAR
Thank a 5-Star Zillow Review
5★ REVIEW · ZILLOW

"Jess was incredible. She made selling our first h Your response: Mike + Lauren — you guys are the be

Why it works: Specific beats generic. Mention their specific sce

RESPONSE · NEGATIVE · EMPATHY-FIRST
Respond to a Negative Review
2★ REVIEW

Use template "Jess was good until inspection, then communicatio Your response: :first_name:, you're right — I drop

Why it works: Own the specific failure, move offline, never argu

+2 more Review Responses templates View all 4 →

Surveys

Multi-question post-transaction NPS — the intellig

SURVEY · POST-CLOSE · DAY 7
Post-Transaction NPS Survey
Subject: 7 questions, Mike? Making me better next

Hi :first_name: — now that you've been in :new_add

SURVEY · LO PARTNER · ANNUAL
LO Partner Feedback Survey
Subject: Loan officer partner check-in — what coul

7 questions: showing process, communication, offer Use template Hi :lo_name: — year of working together. Quick 5-q

Why it works: Ask your LO partners for feedback the way you wish

+1 more Surveys templates View all 3 →

Pulse Surveys

Single-question real-time health checks. Catch pro

PULSE · MID-SEARCH
Mid-House-Hunt 1-Question Pulse

Hey :first_name:! 1-question pulse — how's the hou

Why it works: Under 7 = schedule a coffee to realign. Under 5 =

PULSE · 30-DAY POST-CLOSE
30-Day Post-Close Pulse

Use template :first_name: — 30 days in the new home 🏡 Rate the

Why it works: 9-10 → trigger review ask. 7-8 → follow-up call. ≤

+1 more Pulse Surveys templates View all 3 →

Referrals

Past clients are your pipeline. Every year, 14% of

REFERRAL · DAY 14 POST-CLOSE
Day-14 Referral Ask

:first_name: — 2 weeks in the new place 🏡 If anyo

Why it works: Not Day 1 (feels pushy) or Day 30 (forgotten). Day

REFERRAL · 1-YEAR ANNIVERSARY
1-Year Home Anniversary Referral Ask

Use template Hi :first_name: — it's been a year since you close

+3 more Referrals templates View all 5 →

Thank-Yous

Pure appreciation. No ask attached. The messages t

THANK YOU · REFERRAL RECEIVED
Referral-Received Thank-You

:first_name: — I just found out :referred_name: is

Why it works: Send within 1 hour of learning about the referral.

THANK YOU · HOME ANNIVERSARY
1-Year Home Anniversary Thank-You

Use template Hey :first_name:! 🏡 1 year in the home today. Sti

Why it works: Specific memory ("over that other buyer") proves y

+3 more Thank-Yous templates View all 5 →

Reminders

Showing confirmations, offer deadlines, move-in pr

REMINDER · SHOWING CONFIRMATION
Showing Confirmation 24 hrs Before

Hey :first_name: — confirming tomorrow at 2pm. 📍

Why it works: Send 24 hrs + 2 hrs before. Reduces no-shows by 40

REMINDER · MOVE-IN PREP
Pre-Move-In Checklist
Subject: Move-in checklist — 5 things to do before

Use template Hi :first_name: — closing soon! 5 things to do bef

Why it works: Value-forward reminder = zero friction to open, hi

+3 more Reminders templates View all 5 →

Marketing

Market updates, new listings, buyer seminars, open

MARKETING · MARKET UPDATE
Monthly Neighborhood Market Update
Subject: Your neighborhood just hit a new high

Hi :first_name: — quick market check for :their_ne

Why it works: Homeowners love data about their own street. Quart

MARKETING · BUYER EDUCATION
First-Time Buyer Workshop Invite
Subject: Free "How to buy in Coeur d'Alene" worksh

Use template Hey :first_name: — monthly first-time buyer worksh

+2 more Marketing templates View all 4 →

Outreach

Birthday. Home anniversary. Seasonal. Local connec

OUTREACH · NEW NEIGHBORHOOD
New Neighborhood Helpful Connections

Hey :first_name:! Welcome to :new_city: 🏡 Quick-s

Why it works: The differentiator almost no agent does. Turns one

OUTREACH · BIRTHDAY
Past Client Birthday

Use template Happy birthday, :first_name:! 🎂 Hope the new plac

Why it works: The absolute easiest touchpoint. 90%+ open rate. N

+6 more Outreach templates View all 8 →

ProspectingNEW

Cold outreach to LO partners, builders, FSBOs, exp

PROSPECTING · LO PARTNER · COLD EMAIL
LO Cold Email (Performance Proof)
Subject: 5 of my buyers closed under 21 days last

Hi :lo_name: — saw your Gesa LinkedIn post about L

Why it works: Lead with verifiable data ("5 closed under 21 days

PROSPECTING · EXPIRED LISTING · SMS
Expired Listing Reach-Out

Use template Hi :first_name: — saw your listing at :address: ha

Why it works: Specific (60+ days, their neighborhood) + value-of

+3 more Prospecting templates View all 5 →
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50 templates. 10 campaign types. 1 platform.

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