Every customer message for pest control pros.
50 ready-to-send SMS + email templates for pest control operators — reviews, referrals, reminders, seasonal promos, HOA prospecting. Copy, paste, done.
Reviews
Ask after every quarterly visit. Recurring customers = 10+ review opportunities per relationship.
Hey :first_name: — :tech_name: here from :company:. Just wrapped at your place 🐜 If everything looks good, a 30-sec review helps your neighbors: :link:. Next visit :next_date:.
Why it works: Fire same-day, signed by the tech. Personal asks convert 2-3x better than automated ones.
Hi :first_name: — quarterly service done and the barrier's refreshed for the season. If we're keeping the bugs out, a quick review would mean a lot: :link:. See you next quarter!
Why it works: Recurring customers = 10+ review chances per relationship. Tie the ask to the visit cadence.
Hey :first_name: — glad we could get out fast and knock that :pest: problem down today! If :tech_name: took care of you, a 30-sec review helps other folks dealing with the same thing: :link: 🙏
Why it works: Panic calls are your most grateful customers. Ask while the relief is fresh.
:first_name: — :years: years of keeping your home pest-free together 🙌 A review about our reliability helps other homeowners choose us: :link:. Thanks for trusting us all this time.
Why it works: Name the number of years/visits — proves recurring reliability, exactly what new customers want to see.
Hi :first_name: — thanks for giving :company: a shot today! First impressions matter to us. We'd love to know how :tech_name: did — 30-sec review: :link:. Welcome aboard!
Why it works: New customers set the tone. A strong first-visit review shows prospects you deliver from day one.
Hi :first_name: — sometimes the honest call is "you don't have an infestation, just monitor it." If our straight answer earned your trust today, a quick review helps others find a company that shoots straight: :link:.
Why it works: Turning down unnecessary treatment builds huge trust in a category full of upsell horror stories.
Hey :first_name: — got you set up ahead of :season: pest season 🌿 Proactive beats reactive every time. If you're happy with the plan, a quick review helps: :link:.
Why it works: Ties the ask to a proactive win — reinforces the value of prevention and reads timely.
Hi :first_name: — no callbacks needed since our last visit, which is exactly how it should be 👍 If our guarantee's giving you peace of mind, would you share a quick review? :link:
Why it works: Reviews mentioning the guarantee/no-callbacks sell your reliability to price-shopping prospects.
Hi :first_name: — no worries if my last text got buried! If :tech_name:'s work is holding up nicely, a 30-sec review would genuinely help us out: :link:. Last nudge, promise 🙂
Why it works: A single soft Day-5 follow-up recovers 20-30% of non-responders. Keep it light with an easy out.
Hey :first_name: — thanks again for choosing :company:! Quick favor when you have a sec — a Google review helps us more than you'd think: :link:. 🙏
Why it works: The no-frills version. Short, one link. Use it when the relationship's already warm and you just need volume.
Review Responses
Protect your reputation when the ants come back. Professional empathy-first response = wins back 33% of unhappy customers.
:first_name: — you're right, that's on us. Ant callbacks are covered under our guarantee and we should've been out there the same day you called. Reach out to me directly at :phone: — I'll personally make this right.
Why it works: Own it fast + give a direct line. Wins back the customer AND shows every future prospect how you handle problems.
Thank you :first_name:! 5 years of trusting us with your home means everything. We'll keep the ants out — see you next quarter 🐜
Why it works: Name the length of the relationship. Turns a 5-star into a loyalty story other prospects read.
Surveys
NPS + quality surveys. Catches problems BEFORE they become reviews.
Hi :first_name: — quick 5-question survey on your last service: tech professionalism, on-time arrival, explanation of treatment, results, overall experience. :survey_link:. Takes 90 seconds. Thanks!
Why it works: Day 3 (not same-day) catches results check. 9-10 score → trigger review ask. ≤6 → recovery call.
Hi :first_name: — a year as a BRD customer. 8 honest questions on what's working, what isn't, what you'd change. Anonymous option if you prefer. :survey_link:. Appreciate you.
Why it works: Long-term retention signal. Schedule on customer anniversary month. Feeds service-quality improvements.
Pulse Surveys
1-question texts. Fast signal → fast resolution.
Hey :first_name:! How'd Tim do today, 1-10? Just reply a number 🐜
Why it works: Under 7 = service manager call next day. 9-10 = auto-route to review ask. Catches problems in hours, not weeks.
:first_name: — 2 weeks since our visit. Pests staying away, 1-10? Reply with a number. Free callback if it's under 7.
Why it works: Unique to pest control — treatments take effect over 1-2 weeks. Guaranteed callback = builds trust.
Referrals
Neighbors talk. Turn one customer into a whole block.
Hey :first_name: — quick ask: neighbors dealing with the same ant/spider problem this season? Forward my number and I'll take $25 off their first service + give YOU $25 credit. No pressure 🐜
:first_name: — quick thing: if you're in an HOA and think your community would benefit from a group rate, happy to chat with the board. 15-20% discounts for HOA-wide contracts.
Why it works: Residential customer → commercial contract pathway. One happy HOA resident → 200 customers in one deal.
Thank-Yous
Loyalty is cheaper than acquisition. Small gestures, big retention.
:first_name: — found out :referred_name: just signed up because you mentioned us. Means the world 🙏 $25 credit applied to your next service.
Why it works: Within 1 hour of the new customer signing. Mention the credit = they refer again.
Hey :first_name: — 1 year as a BRD customer today 🎉 Thanks for trusting us with the house this long. Quick thank-you gift: next service is on us. See you :next_visit_date:.
Why it works: High-drama retention play. Free service costs ~$80; churn from unhappy 1-year customer costs $2,000+ LTV.
Reminders
Service visits, renewals, payment. Reduce no-shows, reduce callbacks.
Hey :first_name: — heads up! Your quarterly service is tomorrow 9-11am. Please ensure pets are inside + gates unlocked. Text STOP to reschedule.
Why it works: Reduces no-shows by 45%. Pet + gate note = fewer tech callbacks for locked-out service.
Hey :first_name: — annual contract renewal coming up :date:. Same plan, same price as this year ($480/yr, 4 visits). Reply YES to auto-renew or CALL to discuss.
Why it works: 30 days out is sweet spot. Reply YES for auto = frictionless renewal. 86% auto-renew rate.
Marketing
Seasonal promos, new services, educational content. Pest-specific moments.
Hi :first_name: — warm weather means ant colonies waking up. Book a pre-season treatment before April 15 and save $30. Better than reactive (trust us). Book: :link:
Why it works: Seasonal urgency + a deadline. Pre-emptive booking beats reactive callbacks.
Hi :first_name: — new service: comprehensive rodent exclusion (seal all entry points + 1-year warranty). For customers like you, $75 off through May. Details: :link:
Why it works: Existing customers convert to new services at 4x rate vs. cold. Start here before public launch.
Outreach
Birthdays, seasonal prep tips, helpful info. The relationship layer that retains customers past year 3.
Hi :first_name: — winter's coming. 5 quick tips to prevent rodent intrusion: 1) seal foundation cracks 2) trim tree branches away from roofline 3) firewood 20 ft from house 4) check attic vents 5) store pet food sealed. Seeing anything? Reply and we'll take a look.
Why it works: Pure value, no pitch. Ends with soft CTA only for the subset who are seeing problems. Retention gold.
Happy birthday, :first_name:! 🎂 Hope it's a great one. No ants allowed today — we're on duty 😄
ProspectingNEW
HOAs, property managers, new-build neighborhoods. The top of your commercial funnel.
Hi :hoa_president_name: — BRD services 6 other :neighborhood_area: HOAs. Group contracts save residents 15-20% vs. individual rates, with emergency-callback guarantees. 20 min call next week? :calendar:
Why it works: Residential-to-commercial expansion. One HOA board yes = a whole neighborhood of customers.
Hi :first_name: — saw you manage :building_name:. BRD services 3 other commercial buildings near you. Happy to send our commercial scope + pricing — no pitch required. Reply or call :phone:.
Why it works: Low-pressure open. Property managers control many doors — one relationship scales.
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50 templates. 10 campaign types. 1 platform.
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