Every customer message for handyman + multi-trade services.
Ready-to-send SMS + email templates for Handyman / Multi-Trade — reviews, referrals, reminders, seasonal promos, and prospecting. Copy, paste, done.
Reviews
Handyman reviews = trust proof. "My guy" is the brand.
Hey :first_name: — :tech_name: from :company:. Got everything taken care of today 🔧 If you're happy with the work, a 30-sec review helps your neighbors: :link:. Thanks!
Why it works: Fire same-day, signed by the tech. Personal asks convert 2-3x better than automated ones.
Hey :first_name: — glad we could get out fast and get it sorted today! If :tech_name: took care of you, a quick review helps other folks in a pinch find us: :link: 🙏
Why it works: Emergency customers are your most grateful. Reviews mentioning speed convert urgent leads.
Hi :first_name: — thanks for giving :company: a shot today! First impressions matter. We'd love to know how :tech_name: did — 30-sec review: :link:. Welcome aboard!
Why it works: A strong first-visit review shows prospects you deliver from day one.
Congrats on the completed :project:, :first_name:! 🎉 If the crew treated your home right, would you share a quick review? :link:
Why it works: Big jobs are your highest-LTV work — reviews here justify the quote for the next customer.
Hi :first_name: — thanks for being a :company: plan member! Your service is done. If we're keeping things running smoothly, would you leave a quick review? :link: 🙏
Why it works: Member reviews mention reliability and the plan — selling the membership to new customers.
Hi :first_name: — the honest call today was a simple fix, not a big replacement. If shooting straight earned your trust, a quick review helps others find an honest pro: :link:.
Why it works: Turning down unnecessary work builds trust fast. Honesty reviews are gold in every home-service trade.
:first_name: — :years: years as our customer 🙌 A review about our reliability helps other homeowners choose us: :link:. Thanks for trusting us.
Why it works: Longevity is the most persuasive signal a homeowner can read about a service company.
Hi :first_name: — hope our team left everything clean and running right. If they were respectful and professional, a quick review reassures others: :link: 🙏
Why it works: Professionalism reviews convert customers cautious about letting strangers into their home.
Hi :first_name: — no worries if my last text got buried! If :tech_name:'s work is holding up nicely, a 30-sec review would really help us: :link:. Last nudge, promise 🙂
Why it works: A single soft Day-5 follow-up recovers 20-30% of non-responders.
Hey :first_name: — thanks again for calling :company: today! Quick favor — a Google review takes 30 seconds and helps us a ton: :link:. 🙏
Why it works: Short, one link. Use it when the customer's already happy and you just need volume.
Review Responses
Hourly billing + scope-creep disputes = top negatives.
"Quoted 2 hrs, billed 4. Half the extra time was looking for his drill. Not paying for that." :first_name: — that's fair. Searching for tools isn't billable time, and we should've caught that. I'd like to adjust the invoice and come finish anything unfinished at no charge. Call me: :owner_phone:.
Why it works: Agree with the customer on the specific reasonable point (tool search ≠ billable). Adjustment offer = goodwill.
Use template "Mike fixed 9 things in 3 hours that I'd been putting off for a year. My honey-do list is DONE." :first_name: — "honey-do list DONE" is the best outcome 🔧 Mike feels that. Save our number for next year — honey-dos reappear 😄
Why it works: Light humor + future-work seed. Honey-dos are recurring — plant the seed for next call.
Surveys
Post-first-visit + annual multi-visit NPS.
Hi :first_name: — 5 Qs on punctuality, professionalism, pricing clarity, work quality, would-you-refer. 90 sec. :survey_link:
Why it works: Converts one-timers into repeat customers. Day 7 lets items hold/fail.
Use template Hi :first_name: — :visit_count: visits together. 5 Qs on consistency, quality, pricing, new services you'd want, likely-to-continue. 2 min. :survey_link:
Why it works: Catches silent frustrations. Surfaces upsells (painting, finish carpentry, etc.).
Pulse Surveys
Same-hour post-visit pulse.
Hey :first_name: — how'd Mike do today, 1-10? Reply a number 🔧
Why it works: Standard routing: under 7 ops calls, 9-10 review ask.
Use template :first_name: — 2 weeks post-visit. Items still working? Reply 👍 or 👎.
Why it works: Catches items that failed after drying or stress. Under warranty = free re-visit.
Referrals
Handyman referrals close at 75%+. People don't want unvetted strangers in their home.
Hey :first_name: — most folks I meet have a 5-item honey-do list sitting on the fridge. Know anyone? $30 off their first visit + $30 credit to you 🔧
Why it works: "List on the fridge" = pattern recognition. Universal relatable framing.
Use template Hi :first_name: — if you know any rental property managers who need a reliable handyman, send them our way. $100 credit per signed PM.
Why it works: PMs = recurring volume. Higher-LTV referral type. $100 justified.
Thank-Yous
Personal, small-shop warmth wins loyalty.
:first_name: — :referred_name: just booked thanks to you 🙌 $30 credit applied. That's the stuff that keeps small shops going.
Why it works: Within 1 hr. Small-shop framing = emotional acknowledgment.
Use template Hi :first_name: — :visit_count: visits over 3 years. You call me when things need doing, and I try to always say yes. Thanks for trusting my small shop.
Why it works: Visit count from CRM = personal. "Try to always say yes" = brand voice.
Reminders
ETAs, appointment reminders, seasonal maintenance prompts.
Hi :first_name: — Mike's 20 min out 🚐 white van, license :license_#:. He'll walk through your list before starting. Text Qs.
Why it works: License + van = trust signals. "Walk through list" = sets expectations.
Use template Hey :first_name: — fall's coming 🍂 any gutters or dryer vents we should hit before winter? Book: :book_link:
Why it works: Seasonal prompt = repeat business generator. Specific tasks (gutters, dryer vents) trigger memory.
Marketing
Honey-do specials, flat-rate menu, membership plans.
Hi :first_name: — book a full honey-do day with 5+ items = 10% off. We bring parts + tools, knock out your backlog.
Why it works: Volume pricing = bigger tickets. "Knock out backlog" = emotional value prop.
Use template Hi :first_name: — membership plan: 4 scheduled visits (2/yr), priority booking, 10% off all work, $299/yr. :join_link:
Why it works: Recurring revenue + customer stickiness + priority scheduling. ~8% of customers convert.
Outreach
DIY tips, seasonal prep, anniversary notes.
Hi :first_name: — honest tips: DIY = outlet covers, door knob install, caulk replacement, air filter, cabinet hinge adjust. LEAVE = electrical beyond outlets, plumbing beyond seals, roof work, anything on a ladder 6ft+. Reply Qs.
Why it works: Honest framing earns trust + generates inbound for the "leave to us" list. 58% open rate.
Use template Happy anniversary, :first_name: 🎉 :visit_count: visits together. Thanks for trusting me.
Why it works: Low-key loyalty touch. Zero ask. "Me" (singular) = personal brand voice.
ProspectingNEW
Property managers, realtors, senior living communities, HOAs.
Hi :pm_first_name: — we service 5 :area: property managers for tenant repair tickets. 24-hr response, flat-rate menu, direct-to-tenant texts, photo-confirmed completion. :calendar:
Why it works: PMs need reliability + flat-rate + fast response. Direct-to-tenant = reduces their admin load.
Use template Hi :community_mgr: — we service 3 :area: senior-living communities for resident repairs, ADA modifications, grab-bar installs. Background-checked, insured, direct-to-resident-friendly. :calendar:
Why it works: Underserved niche. ADA + grab-bars = high-margin specialty. Background-check mention = critical for senior segment.
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