Every customer message for electrical contractors.
Ready-to-send SMS + email templates for Electrical — reviews, referrals, reminders, seasonal promos, and prospecting. Copy, paste, done.
Reviews
Electrical reviews are trust signals — competitors can't fake licensed + insured. Volume matters.
Hey :first_name: — :tech_name: from :company:. Got your :issue: handled safely today ⚡ If everything's working right, a 30-sec review helps your neighbors: :link:. Thanks!
Why it works: Fire same-day, signed by the electrician. Safety-focused language reads trustworthy.
Hey :first_name: — glad we got out fast and got your power sorted safely today! If :tech_name: took care of you, a quick review helps other folks in an electrical emergency find us: :link: 🙏
Why it works: Emergency electrical calls are urgent and scary — customers are grateful. Ask while relief is fresh.
Congrats on the new :system:, :first_name:! ⚡ Big upgrade, done to code. If the crew treated your home right, would you share a quick review? :link:
Why it works: Panel and EV-charger installs are high-LTV. Reviews mentioning code-compliance reassure the next buyer.
Hi :first_name: — your electrical safety inspection is done and everything checks out 👍 If you feel better knowing it's safe, a quick review helps others prioritize safety too: :link:.
Why it works: Peace-of-mind reviews around safety are powerful in a trade where mistakes are dangerous.
Hi :first_name: — thanks for choosing :company: today! First impressions matter. We'd love to know how :tech_name: did — 30-sec review: :link:. Welcome aboard!
Why it works: A strong first-visit review shows prospects you deliver safely from day one.
Hi :first_name: — honest call today: a simple fix, no full rewire needed. If shooting straight earned your trust, a quick review helps others find an honest electrician: :link:.
Why it works: Turning down unnecessary work builds trust fast. Honesty reviews are gold.
Hi :first_name: — thanks for being a :company: plan member! Your annual check is done. If we're keeping your home safe and running, would you leave a quick review? :link: 🙏
Why it works: Member reviews mention reliability and the plan — selling the membership to new customers.
:first_name: — :years: years as our customer 🙌 A review about our reliability and safety helps others choose us with confidence: :link:. Thanks for trusting us.
Why it works: Longevity + safety is the most persuasive combination a homeowner can read about an electrician.
Hi :first_name: — no worries if my last text got buried! If :tech_name:'s work is holding up nicely, a 30-sec review would really help us: :link:. Last nudge, promise 🙂
Why it works: A single soft Day-5 follow-up recovers 20-30% of non-responders.
Hey :first_name: — thanks again for calling :company: today! Quick favor — a Google review takes 30 seconds and helps us a ton: :link:. 🙏
Why it works: Short, one link. Use it when the customer's already happy and you just need volume.
Review Responses
Permit delays + city inspection nightmares = #1 electrical negatives.
"Said they'd be done in a day. Permit delays stretched it to 2 weeks. No communication. Terrible." :first_name: — you're right, that delay was on us to communicate better. Permit timing depends on the city, but we should've been proactive with updates, not radio-silent. I'd like to fix it personally. :owner_phone:.
Why it works: Don't blame the city. Own the communication failure. Permit delays are real — your job is keeping customer informed.
Use template "Chris troubleshot a 30-yr-old wiring mystery in 20 min. Fixed it. Fair price. Licensed + insured. Gold." :first_name: — Chris loves a good mystery, glad we cracked it. Old wiring in :area: homes is never dull. Tell your neighbors we're up for the challenge ⚡
Why it works: Expertise is your moat. Doubling down in public response = future readers trust you're the pro for weird problems.
Surveys
Post-install NPS, commercial account quarterly, safety-inspection follow-up.
Hi :first_name: — 7 days with the new setup. 5 Qs: still running right, tech professionalism, pricing clarity, paperwork, would-you-refer. 90 seconds. :survey_link:
Why it works: Standard post-install survey for any install $1K+. Day 7 catches concerns before they become reviews.
Use template Hi :facility_mgr: — quarterly pulse on our service to :company_name:. 6 Qs on response time, tech professionalism, pricing transparency, paperwork, and would-you-renew. 3 min. :survey_link:
Why it works: Commercial accounts = high MRR, high switching risk. Quarterly touches catch churn signals 60+ days early.
Pulse Surveys
Fast service triage. Recovery call vs. review ask.
Hey :first_name: — 1-10, how did Chris do today? Reply with a number ⚡
Why it works: Under 7 = callback within 24 hrs. 9-10 auto-routes to review ask. Standard service-day pulse.
Use template :first_name: — 30 days since your panel upgrade. Everything running right? Reply 👍 or 👎.
Why it works: Electrical issues take 30+ days to surface (breaker trips, GFCI nuisance trips). 👎 = priority callback under warranty.
Referrals
Electrical referrals close at 75%+. Nobody wants an unvetted electrician in their panel.
:first_name: — EV charger looking good? ⚡ Know anyone else on :street: or in :neighborhood: thinking EV? $100 off their install + $100 to you.
Why it works: EV ownership clusters geographically. Neighbors talk. Install visible from street = pre-selling referral.
Use template Hey :first_name: — panel upgrade anniversary 1 year in 🎉 Know anyone with an old fuse panel or FPE/Zinsco concerns? $200 off their panel + $200 credit to you.
Why it works: Dangerous-panel names (FPE, Zinsco) = memorable. Customer knows they have friends with same issue.
Thank-Yous
Pure appreciation, trust-bank builders.
:first_name: — :referred_name: booked their panel upgrade thanks to you 🙌 $200 credit on your account. Real appreciation, not a form-letter ⚡
Why it works: Within 1 hr of new customer closing. "Not a form-letter" = addresses the perception directly.
Use template Hi :first_name: — 7 years of calling us. From the 2017 panel upgrade to last week's GFCI replacement. Your business built this shop. Thank you.
Why it works: Specific job history references from CRM = personal. Zero ask. Builds the loyalty bank.
Reminders
ETAs, inspection dates, annual safety check reminders.
Hey :first_name: — Chris's 25 min out in the white van, lic. :license_#: 🚐 He'll walk through scope before any work.
Why it works: License # on the ETA text = preempts "are you really licensed?" conversations. GPS-triggered.
Use template Hi :first_name: — city inspection is scheduled for Tue 10a-2p. Someone needs to be home. We'll swing by 15 min before to prep. Reply if timing conflicts.
Why it works: Missed inspection = permit expiration = redo. Day-before reminder catches calendar conflicts.
Marketing
EV charger campaigns, generator installs, panel upgrade financing.
Hi :first_name: — your utility's offering up to $1,200 back on Level 2 EV charger installs through :month:. We handle the paperwork + rebate filing. Free quote: :book_link:
Why it works: Rebate-tied urgency + we-handle-paperwork = removes the friction. 14% take-rate on new-EV owners.
Use template Hi :first_name: — :city: lost power 11 times last year. Whole-home generator = peace of mind. $500 off + 0% APR × 24 months through :date:. Free assessment: :book_link:
Why it works: Outage stats + financing = high-ticket conversion. Time-limited financing = urgency without pressure.
Outreach
Safety tips, storm prep, seasonal touches.
Hi :first_name: — free heads-up from our crew: 1) flickering lights on multiple circuits 2) warm switch plates 3) breakers that trip repeatedly 4) burning smell near outlets 5) buzzing sound from panel. Any of these = call us. :owner_phone:
Why it works: Fear-based (real) warnings + free consult = high inbound. 68% open rate. Generates "I've been hearing..." calls.
Use template Happy install anniversary, :first_name: ⚡ 3 yrs since we wired your home office. All breakers holding? Reply 👍 or 👎 — free diagnostic if anything's off.
Why it works: Keeps you top-of-mind. Catches small issues before they become "I called someone else."
ProspectingNEW
General contractors, home builders, EV dealerships, commercial facilities.
Hi :gc_first_name: — we sub for 6 :area: GCs on rough-in + trim. Clean paperwork, code-compliant, 10-day turnaround on rough. Bonded $:bond_amount:. License :license_#:. Quick call? :calendar:
Why it works: GCs value on-time + clean paperwork + code compliance. Specifics (turnaround, bond, license) = credibility.
Use template Hi :dealer_mgr: — we install Level 2 EV chargers for 3 :area: dealerships as a recommended partner. Customers get priority scheduling, you get a $50 referral bonus per install. 15 min? :calendar:
Why it works: Every EV sold = install needed. Dealer referral = warm lead with clear intent. Clean $50 bounty.
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