Every customer message for appliance repair shops.
Ready-to-send SMS + email templates for Appliance Repair — reviews, referrals, reminders, seasonal promos, and prospecting. Copy, paste, done.
Reviews
Diagnostic-fee complaints kill ratings. Post-repair reviews undo that if timed right.
Hey :first_name: — :tech_name: from :company:. Got your :appliance: back up and running today 🔧 If it's working great, a 30-sec review helps your neighbors: :link:. Thanks!
Why it works: Fire same-day, signed by the tech. Personal asks convert far better than automated ones.
Hey :first_name: — glad we could get your :appliance: fixed same-day! Nobody likes a broken fridge. If :tech_name: took care of you, a quick review helps others in a pinch find us: :link: 🙏
Why it works: Speed is the appliance-repair selling point. These reviews mention same-day — which converts urgent leads.
Hi :first_name: — honest call today: worth repairing, not replacing. If saving you a needless new-appliance bill earned your trust, a quick review helps others find an honest tech: :link:.
Why it works: "They saved me from buying a new one" is the most persuasive appliance-repair review there is.
Hi :first_name: — your repair's covered by our parts + labor warranty, so you're set 👍 If that peace of mind matters, would you share a quick review? :link:
Why it works: Warranty reviews reassure the next customer worried a cheap fix won't last.
Hi :first_name: — thanks for choosing :company: today! First impressions matter. We'd love to know how :tech_name: did — 30-sec review: :link:. Welcome aboard!
Why it works: A strong first-visit review shows prospects you fix it right the first time.
Hey :first_name: — thanks for calling us again! Means we did right by you last time 🙌 If today's fix was just as good, a quick review helps others: :link:.
Why it works: Repeat business is proof of quality — reviews that mention "called them again" build strong trust.
Hi :first_name: — that :appliance: part wasn't easy to track down, but we got it done! If :tech_name: went the extra mile, a quick review would mean a lot: :link:.
Why it works: Reviews about solving the hard cases differentiate you from techs who give up and say "just replace it."
:first_name: — :years: years of keeping your appliances running together 🙌 A review about our reliability helps others choose us: :link:. Thanks for trusting us.
Why it works: Longevity signals you're the tech people keep in their contacts — persuasive for new customers.
Hi :first_name: — no worries if my last text got buried! If your :appliance:'s still running great, a 30-sec review would really help us: :link:. Last nudge, promise 🙂
Why it works: A single soft Day-5 follow-up recovers 20-30% of non-responders.
Hey :first_name: — thanks again for calling :company: today! Quick favor — a Google review takes 30 seconds and helps us a ton: :link:. 🙏
Why it works: Short, one link. Use it when the customer's already happy.
Review Responses
Diagnostic-fee shock = most common 1-star. Parts-delay = second most common.
"$95 just to show up and tell me my dishwasher needs a $300 part. Robbery." :first_name: — I hear you. Our $95 diagnostic covers travel, 30+ min of real troubleshooting, and a guaranteed fixed price so there are no surprises during the repair. It also applies 100% to the repair if you proceed. That should've been clearer upfront. Would you call me directly? :owner_phone:.
Why it works: Explain what the fee covers + the applies-to-repair reassurance. Own the communication gap. Never defend the pricing itself.
Use template "Dave diagnosed our oven in 10 min and explained everything. Fair price, stuff worked perfectly. Will call again." :first_name: — thanks so much! Dave takes pride in the "explain before quote" part of the job. Glad the oven's back 🍳 Tell your neighbors we handle fridges, washers, dryers too.
Why it works: Public response doubles as cross-sell marketing. "We handle X, Y, Z too" plants expansion seed for future readers.
Surveys
30-day post-repair = catches repeat issues before a 1-star lands.
Hi :first_name: — 30 days since Dave fixed your :appliance_type:. 4 questions: still working, any noise, diagnostic accuracy, would-you-call-again. 60 seconds. :survey_link:
Why it works: Catches repairs that didn't hold. 30 days = inside the warranty window. Problems surface here → priority callback.
Use template Hi :first_name: — as a repeat customer, want your honest take: 5 Qs on booking, communication, tech professionalism, pricing transparency, and what we could improve. 90 sec. :survey_link:
Why it works: Annual touch on repeat customers = retention + improvement insights. Respondents feel heard.
Pulse Surveys
Same-hour service feedback. 👍 = review ask. 👎 = callback.
Hey :first_name: — 1-10, how did Dave do today? Just reply with a number 🔧
Why it works: Under 7 = ops manager calls next day. 9-10 auto-routes to review ask. Triages complaints same-day.
Use template :first_name: — 7 days since the :appliance_type: repair. Still running right? Reply 👍 or 👎.
Why it works: Catches failed repairs inside the warranty period. 👎 = free follow-up visit scheduled automatically.
Referrals
Appliance referrals close at 65%+. People don't want to gamble on a stranger in their kitchen.
:first_name: — glad the :appliance_type: is fixed! Know anyone dealing with a dying fridge, washer that won't drain, or weird oven smells? $30 off for them + $30 credit to you 🔧
Why it works: Specific symptom list = "oh my sister just mentioned her washer..." Auto-send 30 days post-repair.
Use template Hi :first_name: — if you know any realtors, we do $99 pre-listing appliance inspections (clean report, prevents inspection kickback). $100 credit if they sign on. Easy intro = your card in their inbox.
Why it works: Home inspector or friend-of-realtor customers = highest-value referrals. Free intro = no awkward ask.
Thank-Yous
Repeat customer anniversaries, holiday appreciation. The trust bank.
:first_name: — just learned :referred_name: signed up thanks to you 🙌 $30 credit applied. Means everything.
Why it works: Within 1 hr of new customer booking. Credit confirmation = they refer again. 3x referral velocity after this touch.
Use template Hi :first_name: — 5 years of calling us when your appliances act up. Not many people stick with one shop that long. Thank you. No ask, just gratitude.
Why it works: Pure gratitude, zero ask. Generates organic referrals 30-60 days later. Gets screenshotted + shared.
Reminders
ETAs, parts-arrived notifications, warranty expirations.
Hey :first_name: — Dave's 30 min out in the red van 🚐 Please clear access to your :appliance_type: if possible. Text back with Qs.
Why it works: Van description + access prep = smooth visits. Cuts no-access callbacks by 45%. Use GPS trigger.
Use template :first_name: — great news, your :part_name: arrived today 📦 We can be out tomorrow between 10a-12p. Reply YES to confirm or suggest a better window.
Why it works: Parts delay is the #1 appliance complaint. This text turns "still waiting" into "great, they're on it" within 30 min.
Marketing
Seasonal promos, warranty upsells, multi-appliance discounts.
Hi :first_name: — as a thanks for last year, here's $20 off your next appliance repair. Valid through 2026. Save this email, use it anytime.
Why it works: Keeps you top-of-mind + pre-paid incentive to call you vs. search "appliance repair near me."
Use template Hi :first_name: — we stand behind our repairs 90 days standard, but you can extend to 1 full year for just $49. Covers any repeat issue. :book_link:
Why it works: Triggered 60 days post-repair when confidence is high. 28% take-rate on extended warranties.
Outreach
Maintenance tips, seasonal nudges, brand-specific care.
Hi :first_name: — free tips from our crew: 1) clean fridge coils yearly 2) run empty dishwasher cycle with vinegar monthly 3) don't overload washer 4) vent dryer lint after each load 5) reset garbage disposal before calling us. Reply with Qs.
Why it works: 60%+ open rate. Preventive tips save customers money AND earn you goodwill. Soft reply CTA generates bookings.
Use template Happy :holiday:, :first_name: 🎉 Quick tip: don't overload the dishwasher with all those party dishes — we see 4x more service calls on Jan 2nd than any other day 😅
Why it works: Light humor + real tip + brand personality. People share these. Cost: $0. ROI: goodwill + organic mentions.
ProspectingNEW
Home warranty companies, property managers, realtors, restaurants, laundromats.
Hi :vendor_mgr: — we handle in-network appliance claims for 6 warranty networks in :area:. 48-hr response, standard-rate compliance, clean claim docs. :license_info:. 15 min to add us? :calendar:
Why it works: Warranty networks = steady bookings + no-marketing-cost customers. Specificity (existing networks + license) = credibility.
Use template Hi :restaurant_owner: — we service 8 :area: restaurants for commercial fridge, freezer, ice machine, and oven repair. 4-hr emergency response, flat-rate menu, direct-to-manager texts. 15 min? :calendar:
Why it works: Commercial kitchens can't operate with broken equipment. Response time > price. 4-hr SLA = differentiator.
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50 templates. 10 campaign types. 1 platform.
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