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Case Study · Pest Control

BRD Pest Control: Every job becomes a review opportunity across 8 locations

In their first 17 days with Reveo, BRD Pest Control grew from 9.43 reviews/day to 32.24 reviews/day — a +242% sitewide lift across 8 locations.

Company snapshot
Verified pilot data from 5/20 – 6/5
Vertical
Multi-location pest control
Footprint
8 active locations across 6 states
States served
UT · TX · OK · MD · GA
Pilot start
2026-05-20
Pilot length
17 days
Per-job model
SMS after each completed service

Outcomes at a glance

+242%
Sitewide review lift
pilot vs prior 30d
548
Reviews in 17 days
from 283 in prior 30d
32.24
Reviews / day
from 9.43 pre-pilot
1
City w/ first-ever reviews
Baltimore: 0 → 33
11,800
Reviews / year pace
vs 3,400 pre-pilot pace
Best per-loc multiplier
San Antonio: 8 → 56

The challenge: 8 locations, uneven review velocity

BRD Pest Control operates 8 locations across 6 states. Before Reveo, their established markets like Orem and Oklahoma City were generating reviews organically — but newer markets like Baltimore, San Antonio, and Austin were producing few or none.

The sitewide average was 9.43 reviews per day across all 8 locations, but the distribution was deeply uneven: top locations produced 65-99 reviews in 30 days while three locations produced fewer than 10 reviews each. Newer markets had no momentum — and Google rewards review velocity, not just review count.

Why Reveo: turning every job into a review opportunity

BRD installed Reveo on 2026-05-20. The system attaches a review request to every completed service across every location — the same operator-quality ask, fired automatically the moment a job closes, regardless of city.

There's no per-location process change required from the field team. Reveo runs in the background; the technician's job stays the same. The lift comes from asking after every job, not from asking better.

The outcome: 3.4× sitewide in 17 days, with the biggest lifts in the weakest markets

In the first 17 days, BRD's sitewide review velocity grew from 9.43 reviews/day to 32.24 reviews/day — a +242% lift. Critically, the lift was strongest in the locations that needed it most:

Annualized, BRD's review pace moved from ~3,400 reviews/year to roughly 11,800 reviews/year across the 8-location footprint — with every new market now feeding the Google Local Pack rankings that drive household pest-control bookings.

Per-location impact

Baltimore
0 → 33
33×
San Antonio
8 → 56
Austin
9 → 51
Houston
27 → 96
Atlanta
28 → 61
Oklahoma City
65 → 117
1.8×
Dallas
47 → 82
1.7×
Orem
99 → 127
1.3×

Every number is the actual review count from BRD Pest Control's live review feed during the pilot window above. Data verified from prod on 2026-06-09.

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