Free Tools› Template Hub› Loan Officers
LOAN OFFICERS · 50 TEMPLATES · 10 CAMPAIGN TYPES

Every customer message
for mortgage pros.

In mortgage, one loan closes — but the real business is what happens in the 10 years after. Reviews, referrals, rate-drop alerts, first-payment reminders, anniversary check-ins, helpful neighborhood intros. Every touchpoint matters. Here's the full library.

10Campaign types
50Templates
73%Avg open rate
4.8★Avg review score
OUTREACH · NEW NEIGHBORHOOD
Welcome to CDA 🏡 Attached are the best dentists, schools, and utility setups in your new area. Enjoy the new place — Tyler
REMINDER · 1ST MORTGAGE PAYMENT
Hey Sarah — friendly heads-up, your first mortgage payment is due in 7 days. Any questions? I'm here 🏠

Reviews

Ask borrowers and realtor partners for public reviews on Google, Facebook, Yelp. 5 scenarios proven to convert.
View all 5 templates
Hey :first_name:! Tyler here. Huge congrats on the new home 🏡 If you'd take 30 seconds to share your experience: :link:. Means the world!
POST-CLOSING · SEND WITHIN 2 HRS
Post-Closing Congrats + Review
Peak emotion window. 2.3x higher response than next-day ask.
Use template
Hey :agent_name: — we funded :client_name: 7 days early. If you'd share that experience on Google, it helps both of us with future buyers: :link:. Thanks for the trust 🤝
REFERRAL · REALTOR PARTNER
Realtor Co-Partner Review Ask
Realtors who review you send 3x more referrals. Mutual reviews compound pipeline.
Use template
3 more Review templates: Day 3 follow-up · Recovery after tough file · 1-year anniversary ask Browse all Review templates

Review Responses

Replies to reviews you've received. Public responses signal you care. 4 scenarios: 5-star thanks, negative-professional, negative-empathy, neutral.
View all 4 templates
THEIR REVIEW (5★)
"Tyler made our first home purchase so smooth. Would recommend to anyone."
Your response: Jake and Sarah — welcome home, seriously. First-time buyers are my favorite because you ask the best questions. Thanks for trusting me with this one. Anything comes up — rate drop, refi, questions about the new neighborhood — I'm a text away. 🏡
RESPONSE · 5-STAR
Thank a 5-Star Review
Specific > generic. Mention the scenario, the ongoing relationship, and your door-is-open close.
Use template
THEIR REVIEW (2★)
"The rate lock process was confusing and I felt rushed. Communication was poor."
Your response: :first_name:, thank you for the honest feedback — you're right, and I'm sorry we didn't communicate well on the lock process. I'd like to talk through what happened and what I'm fixing going forward. Call me directly: (208) 555-0123. Your experience is going to make me better.
RESPONSE · NEGATIVE · EMPATHY-FIRST
Respond to a Negative Review (Empathy)
Own the specific complaint. Move the conversation offline. Never argue publicly.
Use template
2 more Response templates: Negative (professional) · Neutral review reply Browse all Response templates

Surveys

Multi-question NPS + feedback surveys. Use post-close, annually, or for realtor partners. Feed the intelligence that shapes your business.
View all 3 templates
Subject: 7 quick questions, :first_name:? Hi :first_name: — now that you've been in the new home a week, I'd love 3 minutes of honest feedback. 7 quick questions (all optional): :survey_link:. Every answer makes me a better LO for the next buyer. Thank you. — Tyler
SURVEY · POST-CLOSE · DAY 7
Post-Closing Experience Survey
7-question NPS: speed, communication, rate clarity, Realtor coordination, move-in experience, overall, open feedback.
Use template
Subject: Partner check-in — how can I serve you better? Hi :first_name: — 1 year of working together. 5 quick questions on communication, responsiveness, and what I could do better for your buyers: :survey_link:. Your answers shape my 2027. Thanks.
SURVEY · REALTOR PARTNER · ANNUAL
Realtor Partner Feedback Survey
Direct feedback from your Tier 1 partners. Response rate ~60% from committed agents. Gold for partner-retention.
Use template
1 more Survey template: Annual client check-in survey (existing borrowers) Browse all Survey templates

Pulse Surveys

Single-question rapid checks. Higher response rates than full surveys. Perfect for mid-pipeline and post-close pulses.
View all 3 templates
Hey :first_name:! Quick 1-question check — how are you feeling about the process so far, 1-10? Just reply with a number. Want to make sure we're on track 🙌
PULSE · MID-PIPELINE
Mid-Pipeline 1-Question Pulse
Send between underwriting + closing. Anything under 7 = call immediately. Catches problems before they become negative reviews.
Use template
Hey :first_name:! 30 days in the new place 🏡 On a scale of 1-10, how would you rate the closing experience? Just reply with a number — I read every one.
PULSE · 30-DAY POST-CLOSE
30-Day Post-Close Pulse
9 or 10 → trigger review ask. 7-8 → trigger follow-up call. ≤6 → trigger recovery sequence.
Use template
1 more Pulse template: Post-underwriting stress-check Browse all Pulse templates

Referrals

Ask happy borrowers + partners to send new business. The hardest ask to do well — and the highest leverage pipeline source.
View all 5 templates
Hey :first_name:! 2 weeks in the new home 🏡 If anyone in your circle is starting to think about buying this year, I'd love the chance to help them too. Just forward them my number: (208) 555-0123. No pressure at all — just grateful for the trust.
REFERRAL · DAY 14 POST-CLOSE
Day-14 Referral Ask
Not Day 1 (pushy) or Day 30 (forgotten). Day 14 hits the sweet spot — settled in, still grateful.
Use template
:first_name:! Rate alert — you locked at 7.25%, today's rate is 6.375%. Worth a refi chat? And if you know anyone thinking about buying while rates are softer, I'd love an intro: (208) 555-0123. Thanks again for the trust 🙏
REFERRAL · RATE-DROP TRIGGERED
Rate Drop + Referral Combo
Lead with value (rate drop for them), close with the ask. Always give before you ask.
Use template
3 more Referral templates: 1-year anniversary ask · Realtor partner referral loop · Warm-referral thank-you (inbound) Browse all Referral templates

Thank-Yous

Pure appreciation. No ask. No CTA. Just gratitude that lands. The messages that build true client loyalty.
View all 5 templates
:first_name: — I just found out :referred_name: is looking at homes because you introduced them to me. That means everything. Thank you for the trust 🙏 — Tyler
THANK YOU · REFERRAL RECEIVED
Referral-Received Thank-You
Send within 1 hour of referral landing. The referrer hearing back quickly is the entire reason they refer again.
Use template
Hey :first_name:! 1 year in the new home today 🏡 Still can't believe we got that rate locked in before the hike. Thanks for trusting me with the biggest decision of the year. Enjoy the anniversary.
THANK YOU · LOAN ANNIVERSARY
1-Year Loan Anniversary Thank-You
Specific mention ("got that rate locked in") proves you remember them as a human, not a file number.
Use template
3 more Thank-You templates: Post-close · Holiday (client) · Holiday (realtor partner) Browse all Thank-You templates

Reminders

Payment nudges, document deadlines, renewal alerts. Remove friction. Prevent surprises. Build trust through reliability.
View all 5 templates
Hey :first_name: — friendly heads-up, your first mortgage payment is due :due_date: (7 days out). Paying through :servicer: — let me know if you need help setting up autopay 🏡 — Tyler
REMINDER · 1ST MORTGAGE PAYMENT
First Mortgage Payment Reminder
Biggest surprise for first-time buyers. Reminder 7 days out prevents late payments AND reinforces your ongoing presence.
Use template
Subject: Your 1098 is ready — tax time 🗂️ Hi :first_name: — your 2026 mortgage interest statement (Form 1098) is ready to download from :servicer_portal:. You paid $:interest_amount: in interest this year — likely deductible if you itemize. Quick questions? I'm here. — Tyler
REMINDER · TAX DOCUMENT (1098)
Tax Document Ready Reminder
January reminder = high-value touch that matters NOW for the borrower. 85% open rate.
Use template
3 more Reminder templates: Insurance renewal · Appraisal expiring (pre-approvals) · Property tax deadline Browse all Reminder templates

Marketing

Promos, new programs, events, seasonal offers. Sell without sounding like a sales pitch. Proven subject lines + value-forward copy.
View all 4 templates
Subject: New DPA program — $15k toward your down payment Hi :first_name: — Gesa just launched a new Down Payment Assistance program offering up to $15,000 toward qualifying first-time buyers in Idaho. If you or someone you know has been on the fence waiting, this changes the math. 15 min call to see if you qualify? :booking_link:
MARKETING · NEW PRODUCT
New Loan Program Announcement
Lead with the specific $ benefit. "Qualifying" protects expectations. Booking link removes friction.
Use template
Subject: First-time buyer webinar — Thurs 7pm Hey :first_name: — free 30-minute webinar on the 5 things nobody tells first-time buyers. No pitch, just honest info: what closing costs really look like, how credit scores affect rate, and the #1 mistake people make in the first 90 days. Thursday 7pm MT :webinar_link:.
MARKETING · EVENT / EDUCATION
First-Time Buyer Webinar
"No pitch, just honest info" disarms skepticism. Education-first marketing builds the trust that closes later.
Use template
2 more Marketing templates: Rate lock promo · Referral incentive campaign Browse all Marketing templates

Outreach

The relationship layer. Birthday wishes, seasonal nudges, helpful connections, life-event triggers. The messages that turn customers into clients-for-life.
View all 8 templates
Hey :first_name:! Welcome to :new_city: 🏡 I put together a quick-start list for your new neighborhood — best local dentist, pediatrician, schools, cable/internet setup, utility connections, trash pickup day. :link: Hope it makes move-in easier — Tyler
OUTREACH · NEW NEIGHBORHOOD CONNECTIONS
New Neighborhood Helpful Connections
The differentiator no other LO does. Turns one transaction into a 10-year relationship. Massive referral driver.
Use template
Hey :first_name:! Winter prep reminder 🥶 3 quick things for the new home: check furnace filter (change every 3 months), drain outdoor hose bibs before first freeze, test smoke + CO alarms. Need a recommended HVAC guy? I got you: :contact:
OUTREACH · SEASONAL · WINTER PREP
Winter Prep Homeowner Reminder
Seasonal nudges position you as the trusted advisor beyond the mortgage. The HVAC contact line is a referral-flywheel opportunity.
Use template
6 more Outreach templates: Birthday · Home anniversary · Filter-change reminder · Spring home maintenance · Market update (quarterly) · Life-event trigger (new job, baby, etc.) Browse all Outreach templates
Need a scenario we haven't built yet?
Our AI writes a custom loan-officer template across any of the 9 campaign types in seconds.
Try the AI Generator →

Prospecting NEW

B2B cold outreach to build your realtor-partner tier list, connect with fellow LOs, reach builders + financial planners. Reviews fill your retention funnel — prospecting fills your acquisition funnel.
View all 5 templates
Subject: Closed 7 days early for your client Hi :agent_name: — saw on LinkedIn you work with CDA first-time buyers. Funded a similar file last week in 18 days (usually 30+). Worth 15 min to compare notes on your go-to lender process? Calendar: :link: — Tyler
PROSPECTING · REALTOR PARTNER · COLD EMAIL
Realtor Cold Email (Performance Proof)
Lead with specific, verifiable proof ("closed in 18 days"). Never generic "help you grow your business" openers.
Use template
LINKEDIN CONNECTION REQUEST · 280 CHAR MAX
Hey :first_name: — saw your post on the recent DSCR changes. Fellow LO here at Gesa. Focused on CDA / Spokane area. Curious to follow your work even if we never do business together. Open to connecting?
PROSPECTING · LINKEDIN · CONNECTION REQUEST
LinkedIn Connection Request (Referral Network)
Reference specific post + "even if we never do business" = 73% accept rate. Never pitch in the connection note.
Use template
3 more Prospecting templates: Builder partner cold email · Financial planner referral-partner ask · Realtor coffee meeting invite (post-connection) Browse all Prospecting templates
See the full Prospecting Playbook
9 channels, 40+ templates, and the 14-day multi-channel cadence that converts prospects to partners.
Open Prospecting Playbook →

50 templates. 10 campaign types. 1 platform.

Every template here maps to a Reveo campaign type. Trigger them automatically when a loan funds, a rate drops, or a birthday rolls around. 30 days free, no credit card.

Start Free 30-Day Trial Book a Demo