Every customer message for window cleaning services.
Quarterly residential, post-construction, holiday prep, gutter upsells, and commercial storefronts. Windows have one job: disappear. When they do, customers notice — and tell their friends. Here's every touch top window washers send.
10Campaign types
50Templates
3.8xNeighbor-drive referral
$1.4KAvg residential LTV
POST-SERVICE · SAME DAY
Hi Sarah — Joe finished your windows 🪟 Streak-free inside + out. 30-sec review: :link:
SEASONAL · SPRING BOOKING
Sarah — spring window season is booking up! Quick reply to lock your date. Typically April-May are 60% booked by March 10.
Reviews
Post-clean = visible results. "Suddenly the view" moment = gold.
Hi :first_name: — Joe here. Windows done, screens cleaned, sills wiped 🪟 Streak-free guaranteed. 30-sec review would help us: :link:
POST-SERVICE · SAME DAY · TECH-SIGNED
Post-Clean Review Ask
Same-day when customer first looks at the view. Specific ("screens, sills") = credibility. 38% conversion.
"Streaks on 5 windows the next morning. Guarantee means nothing if you can't tell."
Your response: :first_name: — you're right, streaks the next morning = we didn't do it right. The guarantee matters when we honor it. I'll have Joe back out tomorrow, free of charge. :owner_phone: to schedule.
RESPONSE · STREAK COMPLAINT
Streak/Spot Complaint
Own the miss + honor the guarantee publicly. Future readers see the streak-free promise is real.
"First time ever I can see leaves falling outside clearly. Joe's crew earned every penny."
Your response: :first_name: — "first time ever I can see leaves clearly" is the best review compliment 🪟 Joe says thank you. Tell your neighbors — we book fast in season!
RESPONSE · 5-STAR · TRANSFORMATION
Thank 5-Star Transformation
Transformation quote → use it. Public response plants referral seed with "book fast" urgency.
2 more Response templates: Price-raise · Damage claimView all 4 →
Surveys
Post-clean NPS + annual repeat-customer check.
Subject: 7 days after your clean — quick check-inHi :first_name: — 7 days in. 5 Qs: streak-free hold, crew professionalism, communication, pricing, would-you-refer. 90 sec. :survey_link:
SURVEY · POST-CLEAN · DAY 7
7-Day Post-Clean NPS
7 days lets you catch streak issues that show up after the crew leaves.
Subject: Annual customer check-in — how are we doing?Hi :first_name: — loyal customers get the honest survey. 5 Qs on quality consistency, pricing, new services you'd want, scheduling, likely-to-continue. 2 min. :survey_link:
Subject: 5 years of clean windows — thanksHi :first_name: — 5 years, 20 cleans, 0 streak complaints. Thanks for trusting us with the view. No ask, just gratitude.
THANK YOU · LOYALTY · ANNIVERSARY
5-Year Customer Thank-You
Specific stats from CRM = personal. Zero ask = differentiator.
Subject: Holiday prep — windows + gutters before the lights go upHi :first_name: — get the house photo-ready before Thanksgiving. Bundle windows + gutters for $75 off. Booking through :date:. :book_link:
MARKETING · HOLIDAY PREP · BUNDLE
Holiday Prep Bundle
Pre-Thanksgiving urgency + gutters bundling. 32% take on active customers.
Subject: Pressure wash driveway + siding — $100 off add-onHi :first_name: — add a pressure wash to your next window clean + save $100. We're on-site anyway. :book_link:
2 more Marketing templates: Solar panel cleaning · Screen repairView all 4 →
Outreach
Seasonal tips, milestone messages, community touches.
Subject: Pollen + window care tips for springHi :first_name: — spring pollen's here. 3 tips: 1) wash screens before heavy season 2) don't wipe dry-pollen (smears) 3) quarterly clean keeps it from baking on. Reply Qs.
Subject: Storefront window service — monthly, flat-rateHi :business_mgr: — we clean 12 :area: storefronts on monthly contracts. Early-AM before open, flat-rate, photo-confirmed. From $180/mo per storefront. 15 min? :calendar:
Subject: Realtor partner — listing window cleans in 48 hrsHi :realtor_first_name: — we service 18 realtors in :area: on pre-listing window cleans. 48-hr turnaround, photo-ready, flat $245. Free 1st clean if you close in 30 days. :calendar:
PROSPECTING · REALTOR
Realtor Pre-Listing Partner
Realtors need fast + photo-ready. Free-first = removes risk. Partner count = credibility.