Burst-pipe 2am calls, water heater installs, drain cleaning, repipe jobs, sewer replacements. Plumbing lives on urgency + trust — the customer can't see your work, so your communication IS your credibility. Here's every message top plumbers send.
10Campaign types
50Templates
3.8xRepeat-customer rate
$3.4KAvg customer LTV
POST-EMERGENCY · SAME DAY
Sarah — Tony here. Leak stopped, new shutoff installed, area dried 🔧 30-sec Google review if we helped: :link:
WATER HEATER · LIFESPAN ALERT
Sarah — your water heater's 11 yrs old (installed by us 2014). Most fail at 10-12. Free inspection this week? :calendar: 💧
Reviews
Post-emergency reviews convert 3x better than post-scheduled — the customer just felt relief. Ask immediately.
Hey :first_name: — Tony here 🔧 Glad we got the leak under control. When the dust settles, would mean a lot if you'd share how we did: :link:
POST-EMERGENCY · TECH-SIGNED
Post-Emergency Review Ask
Send 2-4 hrs post-service when relief is peak. Tech signature = 2.4x conversion. "When the dust settles" = softer, humble framing.
Plumbing negatives cluster on 2 things: price shock + repeat issue. Know both templates cold.
2★ REVIEW
"$650 to replace a toilet flapper and fill valve?? Parts are $30 on Home Depot. Total ripoff."
Your response: :first_name: — totally hear you. The parts themselves are about $50, but the $650 covers the service call, diagnosis, labor, part installation, hauling the old hardware, and our 1-year warranty. That should've been clearer before we started. I'd like to make this right. Call me: :owner_phone:.
RESPONSE · PRICE SHOCK
Negative · Price vs. Parts Cost
Own the upfront-communication gap, itemize what's included, invite direct call. Never argue the markup — future readers already discount your defense.
"3am burst pipe. Tony was at my door in 45 min. Fixed it, didn't even complain. Life saver."
Your response: :first_name: — Tony's 3am calls are legendary around here, glad he came through. Every minute matters with a burst pipe. Thanks for letting us help. Tell your neighbors we're up when they need us.
RESPONSE · 5-STAR · EMERGENCY
Thank a 5-Star Emergency Review
Public response = future-customer marketing. Reinforces the 24/7 promise. "Tell your neighbors" plants referrals.
2 more Response templates: Repeat issue (came back) · 3-star lukewarmView all 4 →
Surveys
Annual "haven't seen you" survey catches silent-churn customers before they switch.
Subject: Quick check-in after your install — 5 questionsHi :first_name: — 7 days with the new :install_type:. 5 questions on tech professionalism, pricing clarity, paperwork, cleanliness, would-you-refer. 90 seconds. :survey_link:
SURVEY · POST-INSTALL · DAY 7
7-Day Post-Install NPS
Day 7 = catches regret before it hardens into a bad review. Standard post-install survey for any $1K+ job.
Subject: Haven't seen you in a year — everything okay?Hi :first_name: — it's been 12 months since your last service. 3 questions: 1) would you call us again? 2) if not, what changed? 3) anything bugging you now (leak, slow drain, old water heater)? 60 seconds. :survey_link:
SURVEY · LAPSED CUSTOMER · 12-MONTH
12-Month Silent Churn Check
Catches silent churn. 18% re-engage. Opens a door for soft re-engagement + fresh job lead without being pushy.
1 more Pulse template: New-customer 30-day checkView all 3 →
Referrals
Plumbing referrals have 70%+ close rate — there's no shopping around when you trust someone.
:first_name: — know any neighbors dealing with a leaky toilet, old water heater, or drains that keep backing up? $75 off their service + $75 credit to you 🔧
REFERRAL · TRIGGER-BASED · DUAL INCENTIVE
Plumbing-Specific Referral Ask
Listing specific problems = pattern recognition. "Who do I know with X?" Auto-send 30 days post-service.
Subject: Flood prep season — quick askHi :first_name: — heading into heavy rain season. Any neighbors who'd benefit from a free sump-pump check? Sends us goodwill + helps them avoid flood damage. $50 credit per referral.
REFERRAL · SEASONAL · FLOOD SEASON
Seasonal Flood Prep Referral
Timing tied to specific seasonal risk = high relevance. Free-check offer is low barrier for the referee.
Subject: 5 years of trust — thank youHi :first_name: — 5 years of calling us for your home's plumbing. That means a lot. No ask, no offer, just grateful. If you ever need anything, you know where we are.
THANK YOU · LOYALTY ANNIVERSARY
5-Year Customer Thank-You
Pure gratitude, zero ask. These messages get screenshotted + shared. Generate unprompted referrals 30-60 days later.
Hi :first_name: — your water heater's now 11 yrs old (we installed it :install_year:). Most fail at 10-12. Free pre-failure check this week? :calendar:
REMINDER · LIFESPAN ALERT · WATER HEATER
Water Heater Lifespan Alert
Pre-failure outreach = you replace before a flood. Uses your CRM install data. Massive retention + replacement conversion.
Subject: Tankless water heater = endless hot water + lower billsHi :first_name: — thinking about upgrading? Tankless uses 30% less energy, lasts 2x longer, frees up closet space. $200 off install + 0% APR × 24 mo through June. Free quote: :book_link:
MARKETING · UPGRADE · TANKLESS
Tankless Upgrade Campaign
Educate + discount + financing. Triggered for customers with 10+ year-old tank heaters. High-ticket conversion.
2 more Marketing templates: Whole-house filtration · Membership promoView all 4 →
Outreach
Maintenance tips, seasonal reminders, community touches.
Subject: 5 ways to prevent your biggest plumbing disastersHi :first_name: — 5 free tips from the crew: 1) know where your main shutoff is 2) don't flush wipes (ever) 3) inspect washer hoses yearly 4) note water-heater age 5) fix slow drains early. Reply with Qs.
OUTREACH · EDUCATION · PREVENTION
Homeowner Prevention Tips
Pure value. 60%+ open rate. Soft reply CTA generates inbound questions → service bookings.
6 more Outreach templates: Hurricane prep · Post-storm check · New team member intro · Local community partnership · Water-quality alert · Rebate deadlinesView all 8 →
Prospecting NEW
Insurance adjusters, property managers, realtors, restoration companies. The B2B pipeline.
Subject: Water-loss vendor addition — 2hr response SLA, direct billingHi :adjuster_name: — we work with 4 :area: adjusters for water-loss claims: 2hr on-site, detailed damage reports, direct insurance billing. :license:, :bond_amount: bond. 15 min to add us? :calendar:
PROSPECTING · INSURANCE ADJUSTER
Insurance Adjuster Vendor Pitch
Adjusters value speed + clean paperwork > lowest price. License + bond = table stakes. Existing-partner proof = credibility.
Subject: Property management plumbing contracts — flat-rate menu for :area:Hi :pm_first_name: — we service 320 :area: units across 5 PM firms. Flat-rate repair menu, owner-approved replacement ceiling, 24hr tenant response. 20 min to show the math? :calendar:
PROSPECTING · PROPERTY MANAGEMENT
Property Manager Contract Cold
PMs value predictable pricing + SLA. Unit count + firm count = instant credibility. "Show the math" = implies ROI case.