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HANDYMAN / MULTI-TRADE · 50 TEMPLATES · 10 CAMPAIGN TYPES

Every customer message
for handyman + multi-trade services.

Honey-do lists, small fixes, fence repairs, dryer vents, TV mounts. Customers have 12 things on their list and want one trusted person to solve them. Communication = the whole business. Here's every message top handymen send.

10Campaign types
50Templates
4.5xRepeat-visit rate
$2.4KAvg customer LTV
POST-VISIT · HONEY-DO
Hi Sarah — Mike wrapped 7 of 9 items today 🔧 Saved 2 for next visit (need parts). 30-sec review: :link:
ETA · ARRIVAL
Sarah — Mike's 20 min out, white van, license :license_#: 🚐 He'll walk through your list first, then work.

Reviews

Handyman reviews = trust proof. "My guy" is the brand.
Hi :first_name: — Mike here. Finished your list today 🔧 If you're happy with it, 30-sec review would help our small shop a ton: :link:
POST-VISIT · TECH-SIGNED
Post-Visit Review Ask
Same-day. "Small shop" framing = human. Tech signature = 30% conversion.
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:first_name: — one year since your first visit with us 🎉 We've handled :visit_count: projects for your home. If we've earned it: :link:
ANNIVERSARY · MULTI-VISIT
1-Year Multi-Visit Milestone
Repeat-customer volume = "my handyman" trust signal. Visit count makes it tangible.
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3 more Review templates: Emergency visit · Fence repair · Mount installView all 5 →
HH
"I'm a 1-truck shop. Reveo made me look like a franchise. 250+ reviews in 18 months, same customer treatment."
— Handy Harold · Reno, NV · Reveo customer since 2024
Read Case Study →

Review Responses

Hourly billing + scope-creep disputes = top negatives.
2★ REVIEW
"Quoted 2 hrs, billed 4. Half the extra time was looking for his drill. Not paying for that."
Your response: :first_name: — that's fair. Searching for tools isn't billable time, and we should've caught that. I'd like to adjust the invoice and come finish anything unfinished at no charge. Call me: :owner_phone:.
RESPONSE · HOURLY BILLING
Billing Dispute Response
Agree with the customer on the specific reasonable point (tool search ≠ billable). Adjustment offer = goodwill.
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5★ REVIEW
"Mike fixed 9 things in 3 hours that I'd been putting off for a year. My honey-do list is DONE."
Your response: :first_name: — "honey-do list DONE" is the best outcome 🔧 Mike feels that. Save our number for next year — honey-dos reappear 😄
RESPONSE · 5-STAR · HONEY-DO
Thank 5-Star Honey-Do Review
Light humor + future-work seed. Honey-dos are recurring — plant the seed for next call.
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2 more Response templates: Scope-change · CleanupView all 4 →

Surveys

Post-first-visit + annual multi-visit NPS.
Subject: 7 days after your first visit — quick checkHi :first_name: — 5 Qs on punctuality, professionalism, pricing clarity, work quality, would-you-refer. 90 sec. :survey_link:
SURVEY · FIRST VISIT · DAY 7
First-Visit NPS
Converts one-timers into repeat customers. Day 7 lets items hold/fail.
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Subject: Annual customer survey — repeat customer inputHi :first_name: — :visit_count: visits together. 5 Qs on consistency, quality, pricing, new services you'd want, likely-to-continue. 2 min. :survey_link:
SURVEY · REPEAT · ANNUAL
Annual Repeat Customer Survey
Catches silent frustrations. Surfaces upsells (painting, finish carpentry, etc.).
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1 more Survey template: Commercial/property manager quarterlyView all 3 →

Pulse Surveys

Same-hour post-visit pulse.
Hey :first_name: — how'd Mike do today, 1-10? Reply a number 🔧
PULSE · POST-VISIT · SAME-HOUR
Post-Visit Same-Hour Pulse
Standard routing: under 7 ops calls, 9-10 review ask.
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:first_name: — 2 weeks post-visit. Items still working? Reply 👍 or 👎.
PULSE · POST-VISIT · DAY 14
2-Week Post-Visit Check
Catches items that failed after drying or stress. Under warranty = free re-visit.
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1 more Pulse template: New-customer 30-day checkView all 3 →

Referrals

Handyman referrals close at 75%+. People don't want unvetted strangers in their home.
Hey :first_name: — most folks I meet have a 5-item honey-do list sitting on the fridge. Know anyone? $30 off their first visit + $30 credit to you 🔧
REFERRAL · HONEY-DO HOOK
Honey-Do List Referral Ask
"List on the fridge" = pattern recognition. Universal relatable framing.
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Subject: Property manager referral — know any?Hi :first_name: — if you know any rental property managers who need a reliable handyman, send them our way. $100 credit per signed PM.
REFERRAL · PROPERTY MANAGER INTRO
Property Manager Referral
PMs = recurring volume. Higher-LTV referral type. $100 justified.
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3 more Referral templates: Realtor pre-listing · HOA · Senior-living communityView all 5 →

Thank-Yous

Personal, small-shop warmth wins loyalty.
:first_name: — :referred_name: just booked thanks to you 🙌 $30 credit applied. That's the stuff that keeps small shops going.
THANK YOU · REFERRAL
Referral-Received Thank-You
Within 1 hr. Small-shop framing = emotional acknowledgment.
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Subject: 3 years of trust — thanksHi :first_name: — :visit_count: visits over 3 years. You call me when things need doing, and I try to always say yes. Thanks for trusting my small shop.
THANK YOU · LOYALTY
3-Year Loyalty Thank-You
Visit count from CRM = personal. "Try to always say yes" = brand voice.
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3 more Thank-You templates: Post-emergency · Holiday card · 100-visit milestoneView all 5 →

Reminders

ETAs, appointment reminders, seasonal maintenance prompts.
Hi :first_name: — Mike's 20 min out 🚐 white van, license :license_#:. He'll walk through your list before starting. Text Qs.
REMINDER · ETA
Tech ETA with License
License + van = trust signals. "Walk through list" = sets expectations.
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Hey :first_name: — fall's coming 🍂 any gutters or dryer vents we should hit before winter? Book: :book_link:
REMINDER · SEASONAL MAINTENANCE
Seasonal Maintenance Prompt
Seasonal prompt = repeat business generator. Specific tasks (gutters, dryer vents) trigger memory.
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3 more Reminder templates: Appointment tomorrow · Payment due · Weather rescheduleView all 5 →

Marketing

Honey-do specials, flat-rate menu, membership plans.
Subject: Honey-do day — 10% off visits over 5 itemsHi :first_name: — book a full honey-do day with 5+ items = 10% off. We bring parts + tools, knock out your backlog.
MARKETING · VOLUME DISCOUNT
Honey-Do Day Promo
Volume pricing = bigger tickets. "Knock out backlog" = emotional value prop.
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Subject: Home Pro Membership — 4 visits/yr, priority booking, 10% offHi :first_name: — membership plan: 4 scheduled visits (2/yr), priority booking, 10% off all work, $299/yr. :join_link:
MARKETING · MEMBERSHIP
Handyman Membership Plan
Recurring revenue + customer stickiness + priority scheduling. ~8% of customers convert.
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2 more Marketing templates: Move-in checklist · Aging-in-place servicesView all 4 →

Outreach

DIY tips, seasonal prep, anniversary notes.
Subject: 5 quick fixes most homeowners could DIY (and 5 to leave to us)Hi :first_name: — honest tips: DIY = outlet covers, door knob install, caulk replacement, air filter, cabinet hinge adjust. LEAVE = electrical beyond outlets, plumbing beyond seals, roof work, anything on a ladder 6ft+. Reply Qs.
OUTREACH · DIY EDUCATION
DIY vs Pro Guide
Honest framing earns trust + generates inbound for the "leave to us" list. 58% open rate.
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Happy anniversary, :first_name: 🎉 :visit_count: visits together. Thanks for trusting me.
OUTREACH · ANNIVERSARY
Service Anniversary
Low-key loyalty touch. Zero ask. "Me" (singular) = personal brand voice.
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6 more Outreach templates: Seasonal prep checklist · Holiday card · Aging-in-place grab-bars · New team intro · Community · Safety alertsView all 8 →

Prospecting NEW

Property managers, realtors, senior living communities, HOAs.
Subject: Property management handyman — :area:Hi :pm_first_name: — we service 5 :area: property managers for tenant repair tickets. 24-hr response, flat-rate menu, direct-to-tenant texts, photo-confirmed completion. :calendar:
PROSPECTING · PROPERTY MANAGER
Property Manager Contract
PMs need reliability + flat-rate + fast response. Direct-to-tenant = reduces their admin load.
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Subject: Senior-living community handyman — :community_name:Hi :community_mgr: — we service 3 :area: senior-living communities for resident repairs, ADA modifications, grab-bar installs. Background-checked, insured, direct-to-resident-friendly. :calendar:
PROSPECTING · SENIOR LIVING
Senior Living Community Contract
Underserved niche. ADA + grab-bars = high-margin specialty. Background-check mention = critical for senior segment.
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3 more Prospecting templates: Realtor pre-listing · HOA · Airbnb hostView all 5 →

50 templates. 10 campaign types. 1 platform.

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