Every customer message for electrical contractors.
Panel upgrades, EV charger installs, safety inspections, and the late-night "half my house has no power" emergencies. Trust + licensure is everything. Here's every message top electricians send to build that trust at scale.
10Campaign types
50Templates
4.6xEV charger conversion
$5.8KAvg customer LTV
POST-INSTALL · PANEL
Sarah — Chris here. Panel upgrade done, permit filed, inspection is Tue 📋 Quick review if we earned it: :link:
EV CHARGER · SCHEDULING
Sarah — EV charger install set for Thursday 9a. Breaker panel needs 240V access — we'll confirm on site. Text Qs ⚡
Hey :first_name: — Chris here, :license_#:. Your panel upgrade passed inspection ✅ 30 sec to share? Helps my family-owned shop more than you know: :link:
POST-INSPECTION · PANEL UPGRADE
Post-Inspection Pass Review Ask
Send when inspection passes — relief is peak. Include license # = trust anchor. 38% conversion on big-ticket installs.
Permit delays + city inspection nightmares = #1 electrical negatives.
2★ REVIEW
"Said they'd be done in a day. Permit delays stretched it to 2 weeks. No communication. Terrible."
Your response: :first_name: — you're right, that delay was on us to communicate better. Permit timing depends on the city, but we should've been proactive with updates, not radio-silent. I'd like to fix it personally. :owner_phone:.
RESPONSE · PERMIT DELAY
Permit/Inspection Delay Complaint
Don't blame the city. Own the communication failure. Permit delays are real — your job is keeping customer informed.
"Chris troubleshot a 30-yr-old wiring mystery in 20 min. Fixed it. Fair price. Licensed + insured. Gold."
Your response: :first_name: — Chris loves a good mystery, glad we cracked it. Old wiring in :area: homes is never dull. Tell your neighbors we're up for the challenge ⚡
RESPONSE · 5-STAR · EXPERTISE
Thank 5-Star Expertise Praise
Expertise is your moat. Doubling down in public response = future readers trust you're the pro for weird problems.
Subject: 7 days after your :install_type: — quick check-inHi :first_name: — 7 days with the new setup. 5 Qs: still running right, tech professionalism, pricing clarity, paperwork, would-you-refer. 90 seconds. :survey_link:
SURVEY · POST-INSTALL · DAY 7
7-Day Post-Install NPS
Standard post-install survey for any install $1K+. Day 7 catches concerns before they become reviews.
Subject: Commercial service contract review — Q1 check-inHi :facility_mgr: — quarterly pulse on our service to :company_name:. 6 Qs on response time, tech professionalism, pricing transparency, paperwork, and would-you-renew. 3 min. :survey_link:
SURVEY · COMMERCIAL · QUARTERLY
Commercial Account Quarterly
Commercial accounts = high MRR, high switching risk. Quarterly touches catch churn signals 60+ days early.
Hey :first_name: — panel upgrade anniversary 1 year in 🎉 Know anyone with an old fuse panel or FPE/Zinsco concerns? $200 off their panel + $200 credit to you.
REFERRAL · PANEL UPGRADE · SPECIFIC
Panel Upgrade Referral (Dangerous Panel Flag)
Dangerous-panel names (FPE, Zinsco) = memorable. Customer knows they have friends with same issue.
Subject: 7 years of trust — thank youHi :first_name: — 7 years of calling us. From the 2017 panel upgrade to last week's GFCI replacement. Your business built this shop. Thank you.
THANK YOU · LOYALTY ANNIVERSARY
Long-Term Customer Thank-You
Specific job history references from CRM = personal. Zero ask. Builds the loyalty bank.
Hi :first_name: — city inspection is scheduled for Tue 10a-2p. Someone needs to be home. We'll swing by 15 min before to prep. Reply if timing conflicts.
3 more Reminder templates: Annual safety check · Payment due · Warranty expiringView all 5 →
Marketing
EV charger campaigns, generator installs, panel upgrade financing.
Subject: EV charger rebate — up to $1,200 back through :month:Hi :first_name: — your utility's offering up to $1,200 back on Level 2 EV charger installs through :month:. We handle the paperwork + rebate filing. Free quote: :book_link:
MARKETING · EV CHARGER · REBATE
EV Charger Utility Rebate Campaign
Rebate-tied urgency + we-handle-paperwork = removes the friction. 14% take-rate on new-EV owners.
Subject: Storm season = generator season. 0% APR × 24 mo through :date:Hi :first_name: — :city: lost power 11 times last year. Whole-home generator = peace of mind. $500 off + 0% APR × 24 months through :date:. Free assessment: :book_link:
Happy install anniversary, :first_name: ⚡ 3 yrs since we wired your home office. All breakers holding? Reply 👍 or 👎 — free diagnostic if anything's off.
OUTREACH · INSTALL ANNIVERSARY
3-Year Install Anniversary
Keeps you top-of-mind. Catches small issues before they become "I called someone else."
6 more Outreach templates: Hurricane/ice-storm prep · Holiday lighting safety · Smart home trends · New team intro · Neighborhood code enforcement alerts · Rebate deadlinesView all 8 →
Prospecting NEW
General contractors, home builders, EV dealerships, commercial facilities.
Subject: Licensed electrical sub for your :area: buildsHi :gc_first_name: — we sub for 6 :area: GCs on rough-in + trim. Clean paperwork, code-compliant, 10-day turnaround on rough. Bonded $:bond_amount:. License :license_#:. Quick call? :calendar:
Subject: EV charger install partner — :dealership_name:Hi :dealer_mgr: — we install Level 2 EV chargers for 3 :area: dealerships as a recommended partner. Customers get priority scheduling, you get a $50 referral bonus per install. 15 min? :calendar:
PROSPECTING · EV DEALERSHIP PARTNERSHIP
EV Dealer Charger-Install Partnership
Every EV sold = install needed. Dealer referral = warm lead with clear intent. Clean $50 bounty.